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MING Utility & Entertainment Group Opens for Business

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Brian DiLorenzo and Tara DeVeaux join the new company respectively as CEO and President

MING Utility & Entertainment Group Opens for Business

MING Utility and Entertainment Group, a strategic, action-based creative company, has officially opened for business. MING will operate in the “new to next” space focusing on three core areas: design, technology and entertainment, with the ambition to explore the realm of what a modern creative company can and should do.

”We’re living in one of the most creative moments in history. We’re slowly transitioning off almost 60 years of managing messages to a world where doing things and creating experiences is everything. Suddenly, everything is possible. That’s how we feel about things, and that’s inspired us to start MING,” said Karlsson.

Leading MING are: Linus Karlsson, Chief Creative Officer/Chairman; Brian DiLorenzo, CEO; and Tara DeVeaux, President. DeVeaux, joins from BBDO where she served as EVP/Account Director.

DiLorenzo continued, “Moving forward, everything a brand does needs to be either useful or entertaining, or else risk fading into the background.”

The trio’s collective experience working on global brands is extensive, and includes some of the industry’s most awarded and non-traditional creative campaigns. Among these clients and campaigns are BMW Films, HBO Voyeur, HBO Imagine, Target “Fashion Spectacular”, IKEA Catalogue and Nature Valley “Trail View.”

DeVeaux added, “The opportunity for MING is to create new consumer value by becoming a creative utility and entertainment partner to the clients we work with.”

MING will operate as an independently owned company and partner with McCann Worldgroup on various projects tapping into network resources. MING will be headquartered in downtown New York and also maintain space in McCann Worldgroup’s midtown offices. Karlsson, in addition to his responsibilities for MING, will continue to serve as Creative Chairman of Commonwealth//McCann, the McCann Worldgroup agency dedicated to the global Chevrolet account and DiLorenzo will continue to support global production for the agency.

McCann Worldgroup President & CEO Harris Diamond commented, “We are very excited about this. Linus has proven in his time at McCann that he is a change-maker and starting something innovative and new is what we’ve come to expect from him. MING is a timely addition to the industry and we are pleased to support Linus, Brian and Tara as they seek to create a new, relevant and complimentary offer to Worldgroup for clients in today’s marketing and media environment.”

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McCann North America, Wed, 11 Jun 2014 11:57:44 GMT