Milwaukee-Based Hanson Dodge Named First Agency of Record for NOW

Milwaukee-based independent agency Hanson Dodge (HD) has been named agency of record for NOW, the largest independent and family-owned manufacturer of natural products, vitamins and supplements.  The decision was made following a competitive review.  HD becomes the first-ever national agency of record for NOW. 

In this role, HD will be responsible for all creative and digital development in addition to media buying and planning.  

“NOW’s mission is to empower people to lead healthier lives. And as a family-owned company, we take this mission very personally,” said Amber Cerda, NOW’s Director of Marketing. “We believe there is no other manufacturer better suited to deliver on this promise.  We are excited to partner with Hanson Dodge to help deliver this message.  Their proven track record in the health and wellness category, deep digital expertise, creative prowess, and media knowledge and understanding was evident every step of the way as we were evaluating potential partners.”

Said Stacie Boney, president of Hanson Dodge: “Our mission is to help good people and brands to make the next great leap and as a company of firsts with a deep-seeded commitment to communities, product safety, the environment and, most importantly, its customers, we are humbled, honored and jazzed to help NOW achieve their next great leap.”

First work from HD is expected to debut in May.

Winning NOW builds on the agency’s momentum which has seen HD add more than a dozen new clients and assignments over the past 12 months.  It also expands the agency’s digital and healthcare expertise, which includes work for clients such as HealthyMKE, Children’s Wisconsin, VISIT Milwaukee, Creminelli Fine Meats, KEEN Utility…and more.