When tasked with creating a campaign to promote Miller Lite’s partnership with this summer’s hottest comedy, The Internship, starring Vince Vaughn and Owen Wilson, we decided to cook up an internship of our own. Over span of two weeks, Miller Lite sent four friends on an epic journey across the country (in a delivery truck turned man cave on wheels, no less) to take on the best jobs Miller Lite has to offer.
The "call for entry" kicked off at SXSW with a “job fair” happy hour with appearances from the cast of the movie as well as a :30 TV spot. The promotions drove traffic to the Facebook hub where friends could apply as a group.
The journey lives on as a 7-episode web series broadcasted on Youtube and to our 1.5 million + fans on Facebook. Check out the webisodes here:
Credits
Brand Name of Product or Service: Miller Lite Internship
Corporate Name of Client Miller Coors
Client Account Director(s) Cris Rivera
Agency Account Director(s) Connor Bryant
Advertising Agency Saatchi & Saatchi
Advertising Agency City New York
Chief Creative Officer(s) Conway Williamson
Executive Creative Director(s) Keith Scott and Paul Johnson
Senior Copywriter(s) Leanne Amann
Senior Art Director(s) Kyle Bernhardt
Executive Agency Producer(s) Dean Shoukas
Agency Music Producer(s) Ryan Fitch
Production Company Mohawk
Production Company City New York City
Director(s) Josh Winkler
Executive Producer(s) Brad Edelstein
Producer(s) Justine Simonson
Editing Facility Mohawk
Editing Facility City New York
Editor(s) Abdul Franklin and Hadaya Turner