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Miller Time Internship by Saatchi NY

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Brand partners on new comedy, featuring Vince Vaughn & Owen Wilson

Miller Time Internship by Saatchi NY

When tasked with creating a campaign to promote Miller Lite’s partnership with this summer’s hottest comedy, The Internship, starring Vince Vaughn and Owen Wilson, we decided to cook up an internship of our own. Over span of two weeks, Miller Lite sent four friends on an epic journey across the country (in a delivery truck turned man cave on wheels, no less) to take on the best jobs Miller Lite has to offer. 


The "call for entry" kicked off at SXSW with a “job fair” happy hour with appearances from the cast of the movie as well as a :30 TV spot. The promotions drove traffic to the Facebook hub where friends could apply as a group. 


The journey lives on as a 7-episode web series broadcasted on Youtube and to our 1.5 million + fans on Facebook.   Check out the webisodes here: 


Credits


Brand Name of Product or Service:        Miller Lite Internship 
Corporate Name of Client             Miller Coors
Client Account Director(s)         Cris Rivera
Agency Account Director(s)         Connor Bryant 
Advertising Agency             Saatchi & Saatchi
Advertising Agency City             New York    
Chief Creative Officer(s)             Conway Williamson        
Executive Creative Director(s)         Keith Scott and Paul Johnson
Senior Copywriter(s)             Leanne Amann
Senior Art Director(s)             Kyle Bernhardt    
Executive Agency Producer(s)         Dean Shoukas
Agency Music Producer(s)         Ryan Fitch
Production Company             Mohawk
Production Company City             New York City
Director(s)                 Josh Winkler
Executive Producer(s)             Brad Edelstein
Producer(s)                Justine Simonson
Editing Facility                 Mohawk
Editing Facility City             New York
Editor(s)                 Abdul Franklin and Hadaya Turner

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Saatchi & Saatchi, Thu, 27 Jun 2013 08:58:09 GMT