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Miller Lite Takes on Football Fans Sketchy Streaming with Country Rock Fuelled 'Cantenna'

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SMUGGLER's Tony Yacenda directed the power ballad-esque spot to get fans watching the new football season legally
Miller Lite Takes on Football Fans Sketchy Streaming with Country Rock Fuelled 'Cantenna'

With so many football fans ditching cable these days, and so few places to watch without going to a bar, many people are seeking out games on super sketchy illegal streaming sites. 

To combat this real-life problem, DDB Chicago and Miller Lite created Cantenna—a real can of Miller Lite with a built-in digital TV antenna—so fans can watch free football with friends anytime. And to launch this ridiculous product, on the first Sunday night of the NFL season, they flooded Reddit, Twitter, and Facebook groups—all the places where people find illegal streams—with links to their own carefully-faked streaming sites. 

On their sites, users found a video which appeared to be a live stream of the game, featuring what appeared to be a country-rock 'Sunday Night Football' musical opener, a familiar trope of game night.

For the video, DDB Chicago and Miller Lite tapped award winning director Tony Yacenda of SMUGGLER, known for his hit Netflix series American Vandal, his collaborations with Lil’ Dicky and the break-out FX Networks’ show Dave. 

Tony, also an avid football fan, knew for the video to work, he had to make fans think they’d found a working link to an illegal streaming site. The video starts with a brilliant misdirect of a local attorney ad (accentuated by faux internet buffering) before launching into the musical intro. What follows is part music video, part stunt and brilliant product launch, taking users on a wild ride and cautionary tale detailing all the terrible consequences of getting mixed up in sketchy pirate streams (Identity theft! Prison sentences! Warm beer!). Yacenda infused his trademark comedic style and tremendous attention to subtle details throughout.  It’s a film made by a football fan, for football fans as only an insider could’ve pulled off.  

And of course, in the end, they presented the solution to everyone’s problems, which is just a phone call away: 877-CANTENNA

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Film Production 

Film Production Company: SMUGGLER

Director: Tony Yacenda

EP’s: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn

Producer: Cat Restrepo

Music and Sound 

Music House: Butter Music + Sound

CCO: Andrew Sherman 

Managing Director / EP: Ian Jeffreys

ECD & Composer: Aaron Kotler 

Producer: Renée Massé

Audio Post: Bronx Audio

Sound Design + Mix: Dave Wolfe

Engineer: Geoff Strasser 

EP: Lauren Flack


Editorial: Union Editorial

Editor: Patrick Tuck

Assistant Editor: Otto Mertins

Producer: Dani DuHadway


Colour Studio: A52 Color

Colourist: Gregory Reese

Producer:   Jenny Bright

EP: Thatcher Peterson


VFX: Parliament


Agency: DDB Chicago

Global Chief Creative Officer: Ari Weiss

Executive Creative Director: Ben Wolan

VP, Creative Director: Alejandro Juli

Creative Director: Nathaniel Lawlor

Chief Production Officer: Diane Jackson

Executive Producer: Matt Blitz

Senior Producer: Adam Batista

Business Affairs Manager: Jillian English

SVP, Group Account Director: Kiska Howell

Account Director: Katelyn Ledford

Account Supervisor: Oliver Glenn

Genres: Music performance, Comedy, People, Storytelling

Categories: Beers, Alcoholic Beverages

SMUGGLER, Mon, 14 Sep 2020 17:02:56 GMT