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Thu, 07 Apr 2022 07:24:18 GMT
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Miller Lite Launches Taste-Enhancing Liquid Drops to Level-up Other Light Beers
DDB Chicago marks National Beer Day with new campaign
National Beer Day, a holiday most beer brands use to push giveaways and deals, is today, April 7th. And sure, free beer is nice – but only if the beer actually tastes good.
To celebrate beers’ big day, Miller Lite is debuting a new campaign from DDB Chicago, focused on great taste and that first-sip feeling only Miller Lite can bring.
Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite’s liquid taste enhancer that adds more beer taste to other light beers. Whether your friend ordered you the wrong beer or you find yourself without an actual Miller Lite in-hand, the brand is making it possible for beer lovers in a bind to add more beer taste when Miller Lite isn’t available.
Beer Drops, Miller Lite’s liquid enhancer, graces other light beers with the irreplaceable taste of a fine pilsner. Simply squeeze your Beer Drops into 12 oz. of beer, take a sip and enjoy more beer taste.
view more - Creative
CREDITS
CLIENT: Molson Coors, Miller Lite
CMO: Michelle St. Jacques
GLOBAL VP, MILLER FAMILY OF BRANDS: Sofia Colucci
SR. MARKETING DIRECTOR: Elizabeth Hitch
SR. MARKETING MANAGER: Michelle Nagel
SR. MARKETING INSIGHTS MANAGER: Jessica Brown
ASSOCIATE MARKETING MANAGER: Kelsey Ott
PUBLIC RELATIONS DIRECTOR: Rachel Dickens
AGENCY
CREATIVE AGENCY: DDB Chicago
CHIEF CREATIVE OFFICER, DDB WORLDWIDE: Ari Weiss
CHIEF CREATIVE OFFICER: Rodrigo Jatene
EXECUTIVE CREATIVE DIRECTOR: Ben Wolan
ASSOCIATE CREATIVE DIRECTOR: Aaron Willard
ASSOCIATE CREATIVE DIRECTOR: Aaron Zimroth
JR. ART DIRECTOR: Lane Hedler
JR. COPYWRITER: Ken Bates
CHIEF EXECUTIVE OFFICER: Andrea Diquez
SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell
ACCOUNT SUPERVISOR: Cassie Sloma
ACCOUNT EXECUTIVE: Raneen Onallah
CHIEF STRATEGY OFFICER: Milo Chao
STRATEGY DIRECTOR: Ethan Scott
JR. STRATEGIST: Abby Deyhle
HEAD OF PRODUCTION: Matt Blitz
EXECUTIVE PRODUCER: Adine Becker
MANAGER OF PRODUCTION OPERATIONS: Jillian English
TALENT MANAGER: Chris Quinn
PROJECT MANAGEMENT DIRECTOR: Tabor Theriot
PRODUCTION
PRODUCTION COMPANY: Smuggler
DIRECTOR: Miles Jay
CO-FOUNDER: Patrick Milling-Smith
CO-FOUNDER: Brian Carmody
EXECUTIVE PRODUCER: Allison Kunzman
CHIEF OPERATING OFFICER: Andrew Colón
HEAD OF PRODUCTION: Alex Hughes
PRODUCER: Saul Germaine
EDIT
EDITORIAL: Work Editorial
EDITOR: Ben Jordan
ASSISTANT EDITOR: Joseph Tuzzolino
MANAGING DIRECTOR: Marlo Baird
EXECUTIVE PRODUCER: Remy Foxx
HEAD OF PRODUCTION: Brandee Probasco
PRODUCER: Evan Cohen
SOUND
AUDIO POST: Lime Santa Monica
AUDIO MIXER: Rohan Young
AUDIO ASSISTANT: Jeremy Nichols
EXECUTIVE PRODUCER: Susie Boyajan
MUSIC
MUSIC HOUSE: JSM
CEO/CCO/CO-COMPOSER: Joel Simon
VP/EXECUTIVE PRODUCER: Jeff Fiorello
SENIOR PRODUCER: Norman Felker
SENIOR PRODUCER: Andrew Manning
PRODUCER: Sharon Cha
CO-COMPOSER: Becca Riter, Cycling/Crossfit
CO-COMPOSER: Seamus Kilmartin, Cycling
POST PRODUCTION
COLOR: Framestore
MANAGING DIRECTOR: Krystina Wilson
HEAD OF PRODUCTION: Cat Pavitt
PRODUCER: Erik Sateren
HEAD OF COMPOSITING/VFX SUPERVISOR: Chris Beers
FLAME ARTIST: Matt Dobrez
FLAME ARTIST: Devon Taylor
COLORIST, Company3: Tim Stipen
Categories: Beers, Alcoholic Beverages
DDB North America, Thu, 07 Apr 2022 07:24:18 GMT
