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Miller Lite Launches Taste-Enhancing Liquid Drops to Level-up Other Light Beers

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DDB Chicago marks National Beer Day with new campaign

Miller Lite Launches Taste-Enhancing Liquid Drops to Level-up Other Light Beers

National Beer Day, a holiday most beer brands use to push giveaways and deals, is today, April 7th. And sure, free beer is nice – but only if the beer actually tastes good.

To celebrate beers’ big day, Miller Lite is debuting a new campaign from DDB Chicago, focused on great taste and that first-sip feeling only Miller Lite can bring.

Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite’s liquid taste enhancer that adds more beer taste to other light beers. Whether your friend ordered you the wrong beer or you find yourself without an actual Miller Lite in-hand, the brand is making it possible for beer lovers in a bind to add more beer taste when Miller Lite isn’t available.

Beer Drops, Miller Lite’s liquid enhancer, graces other light beers with the irreplaceable taste of a fine pilsner. Simply squeeze your Beer Drops into 12 oz. of beer, take a sip and enjoy more beer taste.

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CREDITS

CLIENT: Molson Coors, Miller Lite

CMO: Michelle St. Jacques

GLOBAL VP, MILLER FAMILY OF BRANDS: Sofia Colucci

SR. MARKETING DIRECTOR: Elizabeth Hitch

SR. MARKETING MANAGER: Michelle Nagel

SR. MARKETING INSIGHTS MANAGER: Jessica Brown

ASSOCIATE MARKETING MANAGER: Kelsey Ott

PUBLIC RELATIONS DIRECTOR: Rachel Dickens

AGENCY

CREATIVE AGENCY: DDB Chicago

CHIEF CREATIVE OFFICER, DDB WORLDWIDE: Ari Weiss

CHIEF CREATIVE OFFICER: Rodrigo Jatene

EXECUTIVE CREATIVE DIRECTOR: Ben Wolan

ASSOCIATE CREATIVE DIRECTOR: Aaron Willard

ASSOCIATE CREATIVE DIRECTOR: Aaron Zimroth

JR. ART DIRECTOR: Lane Hedler

JR. COPYWRITER: Ken Bates

CHIEF EXECUTIVE OFFICER: Andrea Diquez

SVP, GROUP ACCOUNT DIRECTOR: Kiska Howell

ACCOUNT SUPERVISOR: Cassie Sloma

ACCOUNT EXECUTIVE: Raneen Onallah

CHIEF STRATEGY OFFICER: Milo Chao

STRATEGY DIRECTOR: Ethan Scott

JR. STRATEGIST: Abby Deyhle

HEAD OF PRODUCTION: Matt Blitz

EXECUTIVE PRODUCER: Adine Becker

MANAGER OF PRODUCTION OPERATIONS: Jillian English

TALENT MANAGER: Chris Quinn

PROJECT MANAGEMENT DIRECTOR: Tabor Theriot

PRODUCTION

PRODUCTION COMPANY: Smuggler

DIRECTOR: Miles Jay

CO-FOUNDER: Patrick Milling-Smith

CO-FOUNDER: Brian Carmody

EXECUTIVE PRODUCER: Allison Kunzman

CHIEF OPERATING OFFICER: Andrew Colón

HEAD OF PRODUCTION: Alex Hughes

PRODUCER: Saul Germaine

EDIT

EDITORIAL: Work Editorial

EDITOR: Ben Jordan

ASSISTANT EDITOR: Joseph Tuzzolino

MANAGING DIRECTOR: Marlo Baird

EXECUTIVE PRODUCER: Remy Foxx

HEAD OF PRODUCTION: Brandee Probasco

PRODUCER: Evan Cohen

SOUND

AUDIO POST: Lime Santa Monica

AUDIO MIXER: Rohan Young

AUDIO ASSISTANT: Jeremy Nichols

EXECUTIVE PRODUCER: Susie Boyajan

MUSIC

MUSIC HOUSE: JSM

CEO/CCO/CO-COMPOSER: Joel Simon

VP/EXECUTIVE PRODUCER: Jeff Fiorello

SENIOR PRODUCER: Norman Felker

SENIOR PRODUCER: Andrew Manning

PRODUCER: Sharon Cha

CO-COMPOSER: Becca Riter, Cycling/Crossfit

CO-COMPOSER: Seamus Kilmartin, Cycling

POST PRODUCTION

COLOR: Framestore

MANAGING DIRECTOR: Krystina Wilson

HEAD OF PRODUCTION: Cat Pavitt

PRODUCER: Erik Sateren

HEAD OF COMPOSITING/VFX SUPERVISOR: Chris Beers

FLAME ARTIST: Matt Dobrez

FLAME ARTIST: Devon Taylor

COLORIST, Company3: Tim Stipen

Categories: Beers, Alcoholic Beverages

DDB North America, Thu, 07 Apr 2022 07:24:18 GMT