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Miller Lite Launches Taste-Enhancing Liquid Drops to Level-up Other Light Beers


DDB Chicago marks National Beer Day with new campaign

Miller Lite Launches Taste-Enhancing Liquid Drops to Level-up Other Light Beers

National Beer Day, a holiday most beer brands use to push giveaways and deals, is today, April 7th. And sure, free beer is nice – but only if the beer actually tastes good.

To celebrate beers’ big day, Miller Lite is debuting a new campaign from DDB Chicago, focused on great taste and that first-sip feeling only Miller Lite can bring.

Along with the campaign, the brand is also releasing limited-edition Beer Drops: Miller Lite’s liquid taste enhancer that adds more beer taste to other light beers. Whether your friend ordered you the wrong beer or you find yourself without an actual Miller Lite in-hand, the brand is making it possible for beer lovers in a bind to add more beer taste when Miller Lite isn’t available.

Beer Drops, Miller Lite’s liquid enhancer, graces other light beers with the irreplaceable taste of a fine pilsner. Simply squeeze your Beer Drops into 12 oz. of beer, take a sip and enjoy more beer taste.


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Categories: Alcoholic Beverages, Beers

DDB North America, Thu, 07 Apr 2022 07:24:18 GMT