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Miller Lite Creates the First-Ever Baseball Glove for Catching Beers

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Sid Lee teams up with official glove manufacturer of Major League Baseball, Rawlings, to create the 'Relief Catcher'

Miller Lite Creates the First-Ever Baseball Glove for Catching Beers

To help Canadians make the most of a second socially distant baseball season, Miller Lite is releasing an exclusive custom-made baseball glove, specially engineered for catching beers from friends while keeping a safe distance. Named the “Relief Catcher”, this limited-edition Miller Lite item was designed in collaboration with global creative agency Sid Lee and the official glove manufacturer of Major League Baseball, Rawlings.

This summer, five lucky people will get a chance to win this unique model by entering a contest.

“It’s been too long since Canadians have been able to enjoy some Miller time with their friends,” said Katie Rankin, senior marketing manager at Molson Coors. “The Miller Lite Relief Catcher is the perfect mix of the love for the sport, our great tasting brew and having some safe socially distanced fun during the ball game this year.“

While keeping many elements of the classic baseball glove, the Miller Lite Relief Catcher was created with special features for your cold ones. It includes a ‘Social Distance Certified’ stamp, an extended tallboy pint pocket that catches any Miller Lite can size, insulated leather lining to keep the beer optimally chill and even a removable coaster.

“With this new Miller Lite creation, fans can reconnect and celebrate the baseball season,” added Matt Fraracci, creative director at Sid Lee. “We were inspired by the popular saying, ’Toss me a beer!’, and with Miller Lite we literally brought it to life. It’s a simple idea that encourages people to continue to be responsible while awaiting the return of baseball in Canada.”


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Categories: Beers, Alcoholic Beverages

Sid Lee, Thu, 17 Jun 2021 10:47:00 GMT