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Miller Celebrates The High Life In New Lo-Fi Spots

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Leo Burnett Chicago, Annonymous Content and Whitehouse Post launch "Central Park"

Miller Celebrates The High Life In New Lo-Fi Spots

Teaming up with Whitehouse Post and Anonymous Content, Leo Burnett Chicago launch "Central Park".
Whitehouse Post Editor Matthew Wood cuts Miller High Life’s latest campaign featuring a series of grainy, black and white spots. Directed by Mark Romanek of Anonymous Content, the commercials capture a group of friends basking in the youthful glory of their everyday lives as a voice-over ironically narrates each action as if it were truly extraordinary. The campaign further develops the High Life brand by adding a stripped down, shaky aesthetic to the notably homegrown American beer.


Credits

Client: Miller High Life
Titles: Central Park (:30)

Agency: Leo Burnett
EVP, Executive Creative Director: Jon Wyville
EVP, Executive Creative Director: Dave Loew
Senior Producer: Topher Cochrane

Production: Anonymous Content
Director: Mark Romanek
Senior Executive Producer: Eric Stern
EP, Production: Sue Ellen Clair
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Executive Producer: Dan Bryant
Producer: Dawn Guzowski
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Genres: People, Scenic, Dialogue

Categories: Beers, Alcoholic Beverages

Whitehouse Post - US, Tue, 15 Apr 2014 10:55:21 GMT