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Miller Celebrates The High Life In New Lo-Fi Spots

15/04/2014
Editors
Chicago, USA
56
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Leo Burnett Chicago, Annonymous Content and Whitehouse Post launch "Central Park"

Teaming up with Whitehouse Post and Anonymous Content, Leo Burnett Chicago launch "Central Park".
Whitehouse Post Editor Matthew Wood cuts Miller High Life’s latest campaign featuring a series of grainy, black and white spots. Directed by Mark Romanek of Anonymous Content, the commercials capture a group of friends basking in the youthful glory of their everyday lives as a voice-over ironically narrates each action as if it were truly extraordinary. The campaign further develops the High Life brand by adding a stripped down, shaky aesthetic to the notably homegrown American beer.


Credits

Client: Miller High Life
Titles: Central Park (:30)

Agency: Leo Burnett
EVP, Executive Creative Director: Jon Wyville
EVP, Executive Creative Director: Dave Loew
Senior Producer: Topher Cochrane

Production: Anonymous Content
Director: Mark Romanek
Senior Executive Producer: Eric Stern
EP, Production: Sue Ellen Clair
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Dan Zabinski
Executive Producer: Dan Bryant
Producer: Dawn Guzowski
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