Mill+ announced the addition of Cassidy Burcher to its global roster of directors today.
Working out of the Mill+ London studio, Burcher has earned a strong reputation for inventing visually-lead stories in a highly imaginative and succinct way. This has led him to collaborate with brands such as Honda, Sony, Kronenbourg and Ballantine's.
London-born Burcher has a passion for exploring themes through illustration and creative writing which remain at the heart of his directing work. His most recent breakthrough commercial project, a popular film announcing the new Honda HR-V, was released to critical acclaim earning five stars from David Reviews and helping him take Gold for Best New Director at the British Arrows Craft Awards.
Beginning his career at in 2008, Cassidy learnt his trade working closely with some of the industry’s top directors and creatives across studios including Rattling Stick, Partizan, The Quarry, HSI and HLA.
Over the years he has developed a range of expertise in a variety of roles, ensuring he is aware of all parts of the process involved in crafting a signature piece of work.
His work is influenced by the likes of Michel Gondry, Spike Jonze, Wallace and Gromit, Wes Anderson and Alexander McQueen - an eclectic mix resulting in a truly individual style that promotes his ability to craft beautiful moving imagery.
Stephen Venning, Executive Director for Mill+ comments, “Cassidy’s ability to direct fashion, beauty and auto work, combined with a stripped back sometime quirky observation on his subject, make him a fantastic fit for Mill+. We really believe that he’s the type of talent that can help us further evolve the ability and credibility of Mill+ as a creative offering in so many formats, both traditional and emerging.”