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Mill+ & Fake Love Explore Human Potential with Beautiful Umpqua Bank Exhibit

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CAA Marketing's 'Exhibit:Growth' installation takes visitors on a personal journey of growth

Mill+ & Fake Love Explore Human Potential with Beautiful Umpqua Bank Exhibit

An experiential art installation commissioned by Umpqua Bank, 'Exhibit:Growth' aims to take visitors on a personal journey of growth and self-discovery whilst demonstrating the power and beauty of a collective experience.

Umpqua Bank commissioned CAA Marketing, Mill+ and Fake Love to design the interactive element inside a 40-foot geodesic dome, launched in Portland's Director Park. Led by Clarice Chin, the Design & Animation Studio designed the graphic stages of Liberation, Fear, Isolation, Frustration, Regret, Confusion and the Community Tree Sequence.


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Client

Advertiser: Umpqua Bank

Production Company

Experientialist: Fake Love

Creative Agency

Creative Agency: CAA Marketing

Animation

Animation Company: Mill+

Categories: Banking, Finance

Mill LA, Mon, 13 Apr 2015 13:11:57 GMT