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MilkPEP 'Built With Chocolate Milk'


Deutsch NY campaign exposes hockey star's secret to success

MilkPEP 'Built With Chocolate Milk'

Greenpoint Pictures editor Logan Roos teams up with Sonic Union mixer Steve Rosen to expose Team USA forward Zach Parise’s secret to success in MilkPEP’s “Built With Chocolate Milk” out of Deutsch, New York.  The spot, directed by The Hudson Dusters (Michael Kuhn & Niles Roth), features artfully composed black and white footage of Parise prepping and practicing with razor-sharp focus.

“Built With Chocolate Milk” opens on the star suiting up and then confidently slapping pucks into goal.  “What drives me is to be the best player on the ice everyday,” says Parise in voiceover.  He continues as he skates gracefully and quickly across the ice, “Speed: a goalie’s worst nightmare.  A record year; that’s what I’m building with chocolate milk.”  The super “Built With Chocolate Milk: Nutrients to Refuel, Protein to Rebuild” and Parise stating, “Backed by science,” close out the spot.



Client: MilkPEP

Title: “Built With Chocolate Milk: Zach Parise” :30

Agency: Deutsch, New York

Partner/Chief Creative Officer: Greg DiNoto

Group Creative Directors: Bernie Hogya

VP/Creative Director: Ron Wachino

Senior Copywriter: Alex Waxman

ACD/Art Director: Dan Read

SVP/Director of Broadcast Production: Joe Calabrese

VP/Senior Producer: Crissy Cicco

Digital Producer: Kristina Trimmer

Senior Art Director: Yoko Fujita

Production Company: Greenpoint Pictures

Director: The Hudson Dusters (Michael Kuhn & Niles Roth)

Director of Photography: Joe Zizzo

Head of Production: Tatiana Rudzinski

Producer: Luke Stevens

Editorial: Greenpoint Pictures

Editor: Logan Roos

Post Producer: Leanne Hauser

Post Facility: Company 3

Colorist: Tom Poole

Online Editor: Tom McCullough

Producer: Julia Newland

Music/Licensed Music Tracks: Q Department

Composer: Drazen Bosnjak

Creative Director: Drazen Boznjak

Producer: Zack Rice

Audio Post Company: Sonic Union, NY

Engineer/Mixer: Steve Rosen

Deutsch, New York Account Management Credits:

Chief Executive Officer: Val DiFebo

Partner/General Manager: Sal Taibi

EVP/Group Account Director: Jonathan Lange

Account Director: Lisa Stroh

Account Supervisor: Emily Goodwin

Account Executive: Danielle Barish

Media Credits:

VP/Group Media Director: Jamie Rubin

Associate Media Director: Parker Weber

Account Planners:

Partner, Chief Strategy Officer: Brent Vartan

SVP/Group Planning Director: Shobha Sairam

Senior Account Planner: Anthony Mariello


VP/Group Director: Maria Taris

Senior Business Affairs Manager: Emily Nargi

Senior Business Affairs Manager: Jaymie Lipman

Business Affairs Manager: Matt Gilleece


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