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Milk Agency Launches Incubator to Support Early Stage Startups Led by Female, Non-Binary and BIPOC Founders


First startup accepted into the six-month program is Roots Studio, which works with indigenous artists globally to digitise their unique and endangered heritage arts onto new platforms

Milk Agency Launches Incubator to Support Early Stage Startups Led by Female, Non-Binary and BIPOC Founders

Milk Agency, an independent creative shop born out of Milk Studios, today announced the launch of its new incubator to support early-stage startups led by founders of underrepresented groups. The incubator is the brainchild of Dan Scott-Croxford, Milk Agency’s newly appointed executive creative director. 

Based in New York, Milk Agency has been behind culture-making campaigns from brands including Target, Equinox+, Lexus, Impossible Foods—and most recently were behind the 'Make It Black' campaign from Uoma Beauty which sought to redefine the term 'Black.' With the launch of its new incubator, Milk Agency aims to support startups every six months—helping diverse startups tighten their brand narrative and unique brand identity, while also advising them on their product and creative—and even connecting them with Milk’s influential community to help make a greater impact on their business and growth journey.

“The launch of our brand incubator is the perfect example of Milk’s spirit,” said Dan. “The studios are known for giving a platform to people and brands they believe in. The incubator is the evolution of our commitment to investment in tomorrow.”

Brooklyn-based Roots Studio, founded by Rebecca Hui, works with minority and indigenous artists globally to digitise their heritage as IP into fashion and retail, through a consensual model that can financially support their livelihoods, communities, and way of life.

“Our mission is to bridge cultures and reverse appropriation into celebration through beauty and wonder,” said Rebecca. “We couldn’t be more excited to be selected for Milk Agency’s incubator and we look forward to continuing to build a new mode of cultural preservation by drawing attention to heritage art and providing authorship, voice, and revenue to the communities who make the art”  

Added Angela Wei, Milk Agency’s managing partner: We’re in a unique position to provide a post-pandemic platform that accelerates smart founders to a competitive edge, in a world that has disproportionately affected women- and BIPOC-led businesses. We're looking forward to giving these companies a competitive edge in the marketplace that helps them gain traction through strategy, brand identity, partnerships, and creative work.”

To learn more, or to submit a startup, visit

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Flight PR, Thu, 20 May 2021 13:48:57 GMT