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Creative in association withGear Seven
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Miles Teller Makes a New Bear Bestie in Finnish Long Drink Ad
02/08/2022
Group745
Marketing & PR
Los Angeles, USA
518
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Campaign is helmed by Honor Society directing duo Cary & Jon
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Agency Technology, Humans And Taste (THAT) and Honor Society directing duo Cary & Jon bare (and ‘bear’) all for The Finnish Long Drink in a series of spots ranging from the precious to the provocative and beyond. 

In one of the seven spots, Top Gun: Maverick actor Miles Teller - also an investor in the company - makes fast friends with a bear deep in the Finland wilderness, bonding over their shared love of fishing, honey, dancing and, of course, a Long Drink. In others, couples learn the dangers of grabbing a 'quick drink' in unknown locales like abandoned dive bars and packed fintech haunts, in lieu of enjoying themselves with a slower-paced and delightfully Finnish Long Drink. 

The collection in total embraces brand whimsey and its Finnish origins, leaning into common country stereotypes and irreverent humour made commonplace in ads directed by award-winning directors Cary & Jon.

Cary & Jon's work has been recognised with multiple projects short-listed at Sundance Film Festival, SXSW, Cannes, Webby Awards and FWA, among others. These include their award-winning feature films 'Becky', which premiered at the Tribeca Film Festival, 'Bushwick', which premiered at the Sundance Film Festival, and 'Cooties', which premiered at the Sundance Film Festival and was distributed by Lionsgate. Their tongue-in-cheek comedy touch has graced ads for TGI Fridays, Mountain Dew, Tylenol, Comcast, and more, for agencies including BBDO, Edelman, Goodby, Silverstein & Partners, Publicis, Leo Burnett, Wunderman, Mullen, and JWT. They’ve been fortunate enough to work with some of the top talents in the worlds of comedy, action, and drama while developing a distinct visual style and approach to humour.

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