Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Miketta Lane Appointed 4Creative Head of Production and Operations



Miketta joined 4Creative as a producer in 2005

Miketta Lane Appointed 4Creative Head of Production and Operations

Channel 4 has appointed Miketta Lane as head of production and operations for its award-winning in-house creative agency 4Creative.

Reporting into chief marketing officer Zaid Al-Qassab, Miketta will be responsible for the production and financial control of 4Creative’s on-air and off-air campaigns, as well as managing relationships with key external suppliers. Miketta’s role will also be instrumental in helping to shape the smooth operational running of Channel 4’s new Digital Creative Unit (w/t), based in Leeds.

Miketta will join 4Creative’s senior leadership team and will work closely with head of 4Creative Lynsey Atkin. 

Zaid Al Qassab, chief marketing officer Channel 4 said: “I am absolutely delighted that after a thorough external search we have found the talent needed to lead the 4Creative production team right here within Channel 4 and will be promoting Miketta Lane to this role. Her knowledge of Channel 4 will be invaluable in helping us set up the operations in Leeds where we are building our new digital creative unit.”

Miketta Lane said: “I love everything Channel 4 stands for, and 4Creative’s output is among the best in the business. As the marketing landscape changes, how we operate and how we make things is crucial in our ability to deliver noisy, award-winning, multi-platform campaigns. 4Creative is home to some of the industry’s greatest talent, and it's an honour to be stepping into such a vital role, at such a vital time.”

Miketta first joined 4Creative as a producer in 2005 and after four years left to assist U2 on tour. Following this, she freelanced as a producer working with clients including L’Oreal, Nike, Google, ITV and Dubai before returning to 4Creative in 2014 to manage the day to day production across all of Channel 4’s multimedia advertising campaigns and in 2019 was promoted to executive producer.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Tue, 21 Jan 2020 11:11:53 GMT