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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Mike’s Hard Lemonade Brings Out the Bright Side of Life in New Campaign

01/04/2019
Advertising Agency
New York, USA
179
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Golden's Ross Cooper directs latest work from Havas Chicago

Mike’s Hard Lemonade celebrates momentous occasions in three new television and digital spots evolved from the brand’s signature feel-good style that gives reality a funny twist.  

Created by Havas Chicago, the spots transform the ordinary into the extraordinary. Each of these spots also feature three custom mixes of the New Julius song 'Bubbly' from Brooklyn-based music house Low Profile. 

These spots are going live in conjunction with the brand’s summer campaign also launching today - The Brighter Times - which is meant to celebrate the third year of its 'Drink on the bright side' mantra. The Brighter Times was created to combat ongoing news fatigue and instead remind people of the joy-spreading potential of good news. 

“This year, the creative spots are focused on delivering happiness to momentous occasions - in a heightened, meaningful way - that everyone can relate to,” said Tim Nolan, the executive creative director at Havas. “We created a bright, happy world that brings the irreverent vibe of the brand to life while celebrating good times everyone experiences. To customise the spots further, Mike’s Hard Lemonade partnered with emerging artists New Julius to create their debut track, which is being released alongside the campaign. This not only creates a cultural artefact, but also opens a unique new avenue for cross-promoting and marketing Mike’s and a piece of music.”




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