The 405 claimed it is “one of the best [lyric videos] we’ve ever seen”
Mike Amin’s Radar-commissioned lyric video is making a stir. It featured on the mighty Stereogum, The 405 sang its praises and it's picking up great blog momentum as we write.
"I've always been a fan of lyric videos, I feel it adds an extra dimension of interactivity to a music video," says Cassettes Won't Listen aka Jason Drake. "By reading the lyrics in real time you're actually internally singing the song and interacting with the music. I saw that Radar was promoting lyric videos and Im a fan of the site so I decided to commission a few directors for my latest EP."
Mike Amin was quick to pitch, feeling that this was a way to join with love of typography with his love of animation and filmmaking. He said, "It was exciting to have a chance to make a music video entirely focused on type, since fonts have the power to evoke certain emotions, and the song is quite an emotional piece."
Mike's video is a fascinating watch, as the words of the song form pictures that narrate the story and add visual texture. “...When an appropriate font is combined with powerful lyrics, it’s like a one-two emotional punch that can be the difference between a listener liking a song and loving a song"