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Miioon Launches with help of the Kennedys

Creative 0 Add to collection

New kids brand’s unique concept to drive children to engage

Miioon Launches with help of the Kennedys

 

Miioon.com is the world’s first co-creation e-commerce site for kids. Offering unique, fun products, Miioon enables children (and parents) to enter an online world where they can customize clothing in an experience tailored for kids.

 

Miioon partnered with The Kennedys to launch this unique concept and drive kids to engage with the brand. The launch brief included creating a distinctive brand identity, including brand name, logo, slogan and brand guidelines, as well as developing an advanced e-commerce platform, packaging design, product lookbooks, and a 30-second commercial.
 
The Miioon brand identity is inextricably linked to the “Oons” characters, who are fun-loving, silly creatures designed and developed by The Kennedys to be the guides of the colorful Miioon world. The e-commerce experience creates a collaborative universe in which the Oons help kids select colors and accessories to transform their clothes through their imagination. The responsive web design allows kids to flip between reality and fantasy, on desktop and mobile.
 
The 30-second commercial is based on the same idea of transformation, brought to life through a mixture of real footage and animation. The hero is a young boy, who transforms into a super cool monkey, to scale an imposing climbing wall under the watchful eye of his scary teacher and classmates. The Oons help him transform his coat into a rucksack (Ruckjack) so that he can feel empowered to complete the task with ease and agility. The TVC launched on Nickelodeon on November 27.
 
 
Alvaro Sotomayor, Father of The Kennedys said, "As part of The Kennedys we always look for unique opportunities to broaden our skills. When Miioon approached us to launch their e-commerce site we were excited and terrified at the same time. Launching Miioon into the world has been a true unified venture between opportunity and creativity. It is very rare these days that such an opportunity arises”.
 
“Miioon.com gives children the chance to create their own product through an interactive online experience. We believe that once children find confidence with who they are they can do extraordinary things,” added Rupert Findlay, Co-Founder and Chief Oon of Miioon.
 
Credits
 
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath and Eric Quennoy
Creative Directors: Alvaro Sotomayor
Art Directors: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna
Copywriter: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna
Head of Broadcast: Erik Verheijen
Agency Producers: Judd Caraway
Planner: Daisy Andrewes 
Project Manager: Judd Caraway
Business Affairs: Justine Young
 
FILM PRODUCTION
 
PRODUCTION COMPANY: Brenninkmeijer & Isaacs
Director: The Kennedys: Ben Sandler
Director of Photography: Camille Herren
Producer: Jelani Issaacs
Executive Producer: Jelani Issaacs
 
EDITING COMPANY
Editor: The Kennedys
 
AUDIO POST: Audentity Sound
Sound Designer/Mixer: Niels den Otter
 
MUSIC
Artist / Title: Niels den Otter
Music Company: Audentity Sound
 
POST PRODUCTION: Glassworks
Flame: Morten Vinther, Lise Prud Homme, Kyle Obley
Lead 3D: Dan Hope
3D Artist: Tim Bolland
FX TD: Simon Glas
Colourist: Scott Harris
Producer: Armand Weeresinghe 
 
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lbbonline.com, Thu, 29 Nov 2012 14:14:58 GMT