Miioon Launches with help of the Kennedys

Miioon partnered with The Kennedys to launch this unique concept and drive kids to engage with the brand. The launch brief included creating a distinctive brand identity, including brand name, logo, slogan and brand guidelines, as well as developing an advanced e-commerce platform, packaging design, product lookbooks, and a 30-second commercial.

 

The Miioon brand identity is inextricably linked to the “Oons” characters, who are fun-loving, silly creatures designed and developed by The Kennedys to be the guides of the colorful Miioon world. The e-commerce experience creates a collaborative universe in which the Oons help kids select colors and accessories to transform their clothes through their imagination. The responsive web design allows kids to flip between reality and fantasy, on desktop and mobile.

 

The 30-second commercial is based on the same idea of transformation, brought to life through a mixture of real footage and animation. The hero is a young boy, who transforms into a super cool monkey, to scale an imposing climbing wall under the watchful eye of his scary teacher and classmates. The Oons help him transform his coat into a rucksack (Ruckjack) so that he can feel empowered to complete the task with ease and agility. The TVC launched on Nickelodeon on November 27.

 

 

Alvaro Sotomayor, Father of The Kennedys said, "As part of The Kennedys we always look for unique opportunities to broaden our skills. When Miioon approached us to launch their e-commerce site we were excited and terrified at the same time. Launching Miioon into the world has been a true unified venture between opportunity and creativity. It is very rare these days that such an opportunity arises”.

 

“Miioon.com gives children the chance to create their own product through an interactive online experience. We believe that once children find confidence with who they are they can do extraordinary things,” added Rupert Findlay, Co-Founder and Chief Oon of Miioon.

 

Credits

 

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Director: Mark Bernath and Eric Quennoy

Creative Directors: Alvaro Sotomayor

Art Directors: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna

Copywriter: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna

Head of Broadcast: Erik Verheijen

Agency Producers: Judd Caraway

Planner: Daisy Andrewes 

Project Manager: Judd Caraway

Business Affairs: Justine Young

 

FILM PRODUCTION

 

PRODUCTION COMPANY: Brenninkmeijer & Isaacs

Director: The Kennedys: Ben Sandler

Director of Photography: Camille Herren

Producer: Jelani Issaacs

Executive Producer: Jelani Issaacs

 

EDITING COMPANY

Editor: The Kennedys

 

AUDIO POST: Audentity Sound

Sound Designer/Mixer: Niels den Otter

 

MUSIC

Artist / Title: Niels den Otter

Music Company: Audentity Sound

 

POST PRODUCTION: Glassworks

Flame: Morten Vinther, Lise Prud Homme, Kyle Obley

Lead 3D: Dan Hope

3D Artist: Tim Bolland

FX TD: Simon Glas

Colourist: Scott Harris

Producer: Armand Weeresinghe