Middle East Marvels: Check Out the Grand Prix Winners from Dubai Lynx 2021
The Middle East’s advertising industry celebrated in true lockdown style last night, with a virtual prize-giving celebrating the best work from 2020 and 2021. It was a particularly big night for Impact BBDO, which took home five Grand Prix, Agency of the Year and a Network of the Year Win for BBDO Worldwide. FP7 McCann and TBWA\RAAD rounded out the top three.
Paul Shearer, CCO at Impact BBDO said: “The work from all the agencies was truly inspiring. To get AOTY and NOTY for the last three years is testament to how hard we have worked. Congrats to everyone who entered.”
In the Independent Agency of the Year competition, Fadi Yaish’s hot shop ‿And Us came out on top, thanks to the smart Self-Timing Soap innovation and collab between Deliveroo and Lush, which picked up a clutch of Gold Lynx’s. Cairo’s Elephant came in second – and their deadpan Hoho Roll spot, produced by Good People, took the Film Craft Grand Prix. Science & Sunshine came in third.
Women’s legal status and role in society was a major theme across the categories, with Impact BBDO’s An-Nahar campaign The New National Anthem taking four Grands Prix, Leo Burnett Beirut’s unwaveringly defiant (and strikingly styled) Backlava film taking the Grand Prix for Good and FP7 McCann’s work for Babyshop, which carefully unpicked the Arab language’s conceptualisation of parenthood and motherhood, took Grand Prix in Effectiveness and Creative Strategy.
There was fun to be had too, proving that Covid hadn’t quashed the region’s comedic flair. STC’s The Man Who Couldn’t Handle His Handle depicted the true story of the American man who found himself confused with Saudi Telecom on social media. And there were winners that combined innovation with a sense of much-needed playfulness too.
Check out the Grand Prix winners below and delve into the rich pool of winners over here.
Brand Experience & Activation
Campaign: Noise-o-meter
Brand: Bose
Agency: Wunderman Thompson Dubai
Creative Effectiveness
Campaign: AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
Brand: Babyshop
Agency: FP7 McCann Dubai
Creative Strategy
Campaign: Parenthood Rephrased
Brand: Babyshop
Agency: FP7 McCann Dubai
Design
Campaign: Peace Camo
Client: The Lebanese Army
Agency: TBWA\RAAD Dubai
Digital
Campaign: Hunger Insurance
Brand: Snickers
Agency: Impact BBDO Dubai
Direct
Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO
Entertainment
Campaign: The Man Who Couldn’t Handle His Handle
Brand: Saudi Telecom Company
Agency: Wunderman Thompson Riyadh
Film
Campaign: Thank You Russia
Brand: LADA
Agency: TBWA\RAAD Beirut
Film Craft
Campaign: A Whole New Roll
Brand: Edita Hohos
Production: Good People, Cairo
HoHos / The Big Turnaround from Ali Ali on Vimeo.
Glass:The Award for Change Grand Prix
Campaign: The New National Anthem Edition
Brand: An-Nahar
Agency: Impact BBDO Dubai, UAE
Grand Prix for Good
Campaign: ‘#SafetyForSafekeepers – Baklava Got Legs’
Brand: BAAD Resource Center for Gender Equality
Agency: Leo Burnett Beirut, Lebanon
Industry Craft
Campaign: Ocean in a Bottle
Brand: Bee’ah
Agency: Leo Burnett Dubai
Integrated
Campaign: The Book That Will Change Your Life
Brand: Al Futtaim/ IKEA
Agency: MEMAC Ogilvy, Dubai
Campaign: A Dad's Job
Client: Home Centre
Agency: FP7 McCann Dubai
Campaign: Unilever Hajj Pack
Brand: Unilever (Lifebuoy, Signal, Vaseline)
Agency: Magna Global, Dubai
Mobile
Campaign: The Uncovered
Brand: Tunisie Telecom
Agency: Wunderman Thompson Tunis/ J. Walter Thompson Tunis/Ahmini, Kairouan
Outdoor
Campaign: The King of the Internet
Brand: Connect
Agency: TBWA\RAAD, Dubai
PR
Campaign: Every Drop Counts
Brand: Miyahuna
Agency: MEMAC Ogilvy, Amman
Print & Publishing
Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO
Production Company: Boomtown Productions
Radio & Audio
Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO
Production Company: Boomtown Productions
Special Prizes
Agency of the Year
1. IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
2. FP7 McCANN, Dubai, UNITED ARAB EMIRATES
3. TBWA\RAAD, Dubai, UNITED ARAB EMIRATES
Media Agency of the Year
1. HEARTS & SCIENCE
2. ZENITH
3. CARAT
3. MAGNA GLOBAL
3. PHD WORLDWIDE
Network of the Year
1. BBDO WORLDWIDE
2. TBWA WORLDWIDE
3. McCANN WORLDGROUP
Golden Palm
1. DE`JA´VU, UNITED ARAB EMIRATES
2. GOOD PEOPLE FILMS, EGYPT
3. CLANDESTINO FILMS, LEBANON
3. RED PROD, TUNISIA
Advertisers of the Year
SAUDI TELECOM (STC)
Advertising person of the Year
Bechara Mouzannar, Former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA
Independent Agency of the Year
1. ‿ AND US, Dubai, UNITED ARAB EMIRATES
2. ELEPHANT, Cairo, EGYPT
3. SCIENCE & SUNSHINE, Dubai, UNITED ARAB EMIRATES
