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Middle East Marvels: Check Out the Grand Prix Winners from Dubai Lynx 2021

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Impact BBDO leads the way with five Grand Prix, Agency of the Year and Network of the year, writes LBB's Laura Swinton
Middle East Marvels: Check Out the Grand Prix Winners from Dubai Lynx 2021
The Middle East’s advertising industry celebrated in true lockdown style last night, with a virtual prize-giving celebrating the best work from 2020 and 2021. It was a particularly big night for Impact BBDO, which took home five Grand Prix, Agency of the Year and a Network of the Year Win for BBDO Worldwide. FP7 McCann and TBWA\RAAD rounded out the top three.

Paul Shearer, CCO at Impact BBDO said: “The work from all the agencies was truly inspiring. To get AOTY and NOTY for the last three years is testament to how hard we have worked. Congrats to everyone who entered.”

In the Independent Agency of the Year competition, Fadi Yaish’s hot shop ‿And Us came out on top, thanks to the smart Self-Timing Soap innovation and collab between Deliveroo and Lush, which picked up a clutch of Gold Lynx’s. Cairo’s Elephant came in second – and their deadpan Hoho Roll spot, produced by Good People, took the Film Craft Grand Prix. Science & Sunshine came in third.

Women’s legal status and role in society was a major theme across the categories, with Impact BBDO’s An-Nahar campaign The New National Anthem taking four Grands Prix, Leo Burnett Beirut’s unwaveringly defiant (and strikingly styled) Backlava film taking the Grand Prix for Good and FP7 McCann’s work for Babyshop, which carefully unpicked the Arab language’s conceptualisation of parenthood and motherhood, took Grand Prix in Effectiveness and Creative Strategy.

There was fun to be had too, proving that Covid hadn’t quashed the region’s comedic flair. STC’s The Man Who Couldn’t Handle His Handle depicted the true story of the American man who found himself confused with Saudi Telecom on social media. And there were winners that combined innovation with a sense of much-needed playfulness too.


Check out the Grand Prix winners below and delve into the rich pool of winners over here.



Brand Experience & Activation

Campaign: Noise-o-meter
Brand: Bose
Agency: Wunderman Thompson Dubai




Creative Effectiveness

Campaign: AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
Brand: Babyshop
Agency: FP7 McCann Dubai


Creative Strategy

Campaign: Parenthood Rephrased
Brand: Babyshop
Agency: FP7 McCann Dubai


Design

Campaign: Peace Camo
Client: The Lebanese Army
Agency: TBWA\RAAD Dubai



Digital

Campaign: Hunger Insurance
Brand: Snickers
Agency: Impact BBDO Dubai


Direct

Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO



Entertainment

Campaign: The Man Who Couldn’t Handle His Handle
Brand: Saudi Telecom Company
Agency: Wunderman Thompson Riyadh



Film

Campaign: Thank You Russia
Brand: LADA
Agency: TBWA\RAAD Beirut



Film Craft

Campaign: A Whole New Roll
Brand: Edita Hohos
Production: Good People, Cairo

HoHos / The Big Turnaround from Ali Ali on Vimeo.



Glass:The Award for Change Grand Prix


Campaign: The New National Anthem Edition
Brand: An-Nahar
Agency: Impact BBDO Dubai, UAE

 

Grand Prix for Good


Campaign: ‘#SafetyForSafekeepers – Baklava Got Legs’
Brand: BAAD Resource Center for Gender Equality
Agency: Leo Burnett Beirut, Lebanon



Industry Craft

Campaign: Ocean in a Bottle
Brand: Bee’ah
Agency: Leo Burnett Dubai


Integrated

Campaign: The Book That Will Change Your Life
Brand: Al Futtaim/ IKEA
Agency: MEMAC Ogilvy, Dubai



Media

Campaign: A Dad's Job

Client: Home Centre

Agency: FP7 McCann Dubai




Campaign: Unilever Hajj Pack
Brand: Unilever (Lifebuoy, Signal, Vaseline)
Agency: Magna Global, Dubai



Mobile

Campaign: The Uncovered
Brand: Tunisie Telecom
Agency: Wunderman Thompson Tunis/ J. Walter Thompson Tunis/Ahmini, Kairouan


Outdoor

Campaign: The King of the Internet
Brand: Connect
Agency: TBWA\RAAD, Dubai


PR

Campaign: Every Drop Counts
Brand: Miyahuna
Agency: MEMAC Ogilvy, Amman


Print & Publishing 

Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO
Production Company: Boomtown Productions

Radio & Audio

Campaign: The New National Anthem
Brand: An-Nahar
Agency: Impact BBDO
Production Company: Boomtown Productions



Special Prizes


Agency of the Year

1. IMPACT BBDO, Dubai, UNITED ARAB EMIRATES
2. FP7 McCANN, Dubai, UNITED ARAB EMIRATES
3. TBWA\RAAD, Dubai, UNITED ARAB EMIRATES


Media Agency of the Year

1. HEARTS & SCIENCE
2. ZENITH
3. CARAT
3. MAGNA GLOBAL
3. PHD WORLDWIDE

Network of the Year

1. BBDO WORLDWIDE
2. TBWA WORLDWIDE
3. McCANN WORLDGROUP

Golden Palm

1. DE`JA´VU, UNITED ARAB EMIRATES
2. GOOD PEOPLE FILMS, EGYPT
3. CLANDESTINO FILMS, LEBANON
3. RED PROD, TUNISIA

Advertisers of the Year

SAUDI TELECOM (STC)

Advertising person of the Year

Bechara Mouzannar, Former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA

Independent Agency of the Year

1. ‿ AND US, Dubai, UNITED ARAB EMIRATES
2. ELEPHANT, Cairo, EGYPT
3. SCIENCE & SUNSHINE, Dubai, UNITED ARAB EMIRATES

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LBB Editorial, Thu, 08 Apr 2021 13:36:09 GMT