Impact BBDO leads the way with five Grand Prix, Agency of the Year and Network of the year, writes LBB's Laura Swinton
The Middle East’s advertising industry celebrated in true lockdown style last night, with a virtual prize-giving celebrating the best work from 2020 and 2021. It was a particularly big night for Impact BBDO, which took home five Grand Prix, Agency of the Year and a Network of the Year Win for BBDO Worldwide. FP7 McCann and TBWA\RAAD rounded out the top three.
Paul Shearer, CCO at Impact BBDO said: “The work from all the agencies was truly inspiring. To get AOTY and NOTY for the last three years is testament to how hard we have worked. Congrats to everyone who entered.”
In the Independent Agency of the Year competition, Fadi Yaish’s hot shop ‿And Us came out on top, thanks to the smart Self-Timing Soap innovation and collab between Deliveroo and Lush, which picked up a clutch of Gold Lynx’s. Cairo’s Elephant came in second – and their deadpan Hoho Roll spot, produced by Good People, took the Film Craft Grand Prix. Science & Sunshine came in third.
Women’s legal status and role in society was a major theme across the categories, with Impact BBDO’s An-Nahar campaign The New National Anthem taking four Grands Prix, Leo Burnett Beirut’s unwaveringly defiant (and strikingly styled) Backlava film taking the Grand Prix for Good and FP7 McCann’s work for Babyshop, which carefully unpicked the Arab language’s conceptualisation of parenthood and motherhood, took Grand Prix in Effectiveness and Creative Strategy.
There was fun to be had too, proving that Covid hadn’t quashed the region’s comedic flair. STC’s The Man Who Couldn’t Handle His Handle depicted the true story of the American man who found himself confused with Saudi Telecom on social media. And there were winners that combined innovation with a sense of much-needed playfulness too.
Check out the Grand Prix winners below and delve into the rich pool of winners over here.
Brand Experience & Activation
Agency: Wunderman Thompson Dubai
Campaign: AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"