Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Middle-Aged Pinocchio is Looking for Love in This Brilliant Woodcare Spot

Creative 361 Add to collection

Fiction director Jake Robb shoots this cinematic spot for Cabot's Timber Finishes

Middle-Aged Pinocchio is Looking for Love in This Brilliant Woodcare Spot

Cabot's launches a truly unique cinema commercial for their Premium Woodcare range, Australia's No. 1 Anti Ageing Formula. 

Directed by Jake Robb and produced by Jackie Fish at Fiction, the commercial follows a day in the life of Pinocchio, now 42 years old and still yearning to be a real boy.

Maintaining his youthful glow, Pinocchio fights the visible signs of ageing with the help of Cabot's. Evoking a mixture of pathos and joy, we root for Pinocchio as he soldiers on, ever the optimist.  

Shot by cinematographer Matt Wood with CGI elements seamlessly woven into the live puppetry by Louis Nikolovski the commercial finished with sound design by Jason Murphy at Gas. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

CG: Louis Nikolovski

Production Company

Director: Jake Robb

DOP: Matt Wood

Producer: Jackie Fish

Production Company: Fiction


Sound Design: Jason Murphy @ Gas

Genres: Comedy, Visual VFX, Storytelling, Dialogue

Categories: Home Appliances, Decorating

Fiction Film Co, Tue, 12 Dec 2017 12:12:08 GMT