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Middle-Aged Pinocchio is Looking for Love in This Brilliant Woodcare Spot

Creative

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Fiction director Jake Robb shoots this cinematic spot for Cabot's Timber Finishes

Middle-Aged Pinocchio is Looking for Love in This Brilliant Woodcare Spot

Cabot's launches a truly unique cinema commercial for their Premium Woodcare range, Australia's No. 1 Anti Ageing Formula.

Directed by Jake Robb and produced by Jackie Fish at Fiction, the commercial follows a day in the life of Pinocchio, now 42 years old and still yearning to be a real boy.

Maintaining his youthful glow, Pinocchio fights the visible signs of ageing with the help of Cabot's. Evoking a mixture of pathos and joy, we root for Pinocchio as he soldiers on, ever the optimist.

Shot by cinematographer Matt Wood with CGI elements seamlessly woven into the live puppetry by Louis Nikolovski the commercial finished with sound design by Jason Murphy at Gas.