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Microsoft’s Holiday Ad ‘Reindeer Games’ Illustrates the Power of Inclusive Gaming

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Moving film was created by m:united//McCann New York and directed by Hungy Man’s Bryan Buckley and showcases the Xbox Adaptive Controller

Microsoft’s Holiday Ad ‘Reindeer Games’ Illustrates the Power of Inclusive Gaming
Set to a unique adaptation of the holiday classic “Rudolph the Red Nosed Reindeer”, Microsoft presents: Reindeer Games. The inspirational story features nine (and a half)-year-old Owen rising to the top of his game with the support of all of his friends-including his real-life best friend Gunnar-and a little help from the Xbox Adaptive Controller. Owen has Escobar Syndrome, which limits his mobility, but does nothing to reduce his passion for gaming.

We watch as his friends gather to cheer him on as word spreads of his impending achievement. The moment of joy experienced by the children celebrating together when Owen wins the game reminds us of the spirit of the holiday season and illustrates Microsoft’s overall mission to create accessible technology that levels the playing field and creates opportunity for all of us. Because, as the ad’s endline says: “when everybody plays, we all win.”


Owen is very passionate about gaming and regularly posts personal reviews of games and advice for other young gamers to his YouTube channel.

The campaign will launch on NBC during the Macy’s Thanksgiving Day Parade on November 22nd. 

Designed primarily to meet the needs of gamers with limited mobility, the Xbox Adaptive Controller is a unified hub for devices that helps make gaming more accessible. Input from the community has helped shape the design, functionality, and packaging of the Xbox Adaptive Controller. Through connecting external devices such as switches, buttons, mounts, and joysticks, any user can create a custom controller experience that is uniquely theirs.


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Client

Advertiser: Microsoft

Post Production / VFX

2D Artists: Evan Langley, Greg VanZyl, Roxy Zuckerman, Tim Crabtree, & Stephen Paragone

2D Lead: Daniel Thuresson

3D Artists: Chris Storniolo, Phil Mayer, Michael Lori, Danny Garcia, Abhishek Kumar, Ayush Bajoria, Fazal Khan, Ganesh Lamkhade, Giri Prasath S, Karthik Viswanathan, Raj Kumar M, Rajan Ramakrishna, Rijo R, Sathyaraj A, Spandana Battula, Sunil MM, & Tarun Kemtur

CCO: Phil Crowe

Colour Assistant: Gemma Parr, Logan Highlen, & Zack Wilpon

Colourist: Adam Scott

Colour Producer: Liza Kerlin & Diane Valera

Executive Producer: Anastasia von Rahl, Linda Jackson (Colour)

Matte Painting: Gillian George, Andy Wheater, Itai Muller

Post Production Company: The Mill

Production Coordinator: Ariana Govan, Jessica Amburgey (colour)

Senior VFX Producer: Michael Theurer

Shoot Supervisor: Tara DeMarco & Jason Monroe

Sound

Producer: Patrick Sullivan

Sound Company: Sonic Union

Sound Design & Mix: Michael Marinelli

Creative Agency

Associate Creative Director: Martha West, Will Montgomery

Chief Creative Officer: Sean Bryan

Creative Agency: m

Executive Creative Director: Shayne Millington (EVP), David Banta (EVP)

Group Creative Director: Sherrod Melvin (SVP)

Senior Art Director: Julie Koong

Senior Copywriter: David Cappolino

Account Director: Pat Six

Account Supervisor: Alex Cho, Kyle Ross

Director of Project Management: Stella Warkman (SVP)

Executive Account Director: Tina Galley

Executive Music Producer: Eric Johnson (SVP)

Executive Vice President: Danielle Korn

Global Strategy Director: Joanna Schwab (EVP)

Group Strategy Director: Eldad Heilweil (SVP)

Music Business Affairs Manager: Sam Belkin

Music Producer: Dan Gross

Production Company

Director: Bryan Buckley

Executive Producer: Mino Jarjoura

Head Of Sales: Dan Duffy

Managing Partner / Executive Producer: Kevin Byrne

Producer: Matt Lefebvre, Dan Duffy

Production Company: Hungry Man

Music

CCO: Joel Simon

Composer: Joel Simon, Nathaniel Morgan, Seamus Kilmartin

Executive Producer: Jeff Fiorello

Music Company: JSM

Producer: Norm Felker & Andrew Manning

Offline

Assistant Editor: Michael Shugarman

Edit Company: Rock Paper Scissors

Editor: Damion Clayton

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

Genres: Music & Sound Design, People, Storytelling, Dialogue

Categories: Gaming, Sports and Leisure

McCann North America, Mon, 19 Nov 2018 15:45:36 GMT