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Microsoft's '3D Holiday' Campaign Aims to Take Us to a New World This Christmas

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3D Holiday, made by m:united//McCann and graded by MPC, to promote Microsoft's remix 3D project is a sweet animated tale about the power of creativity

Microsoft's '3D Holiday' Campaign Aims to Take Us to a New World This Christmas
Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion.  The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all.  A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story.   

“The holiday season is a time for community, inclusion----and imagination,” said Kathleen Hall, Corporate Vice President of Brand, Advertising and Research.  “Our goal was to bring all of those together and invite people to join us in creating a kinder more inclusive world through the power and magic of 3D.”
 
The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. 

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Client

Advertiser: Microsoft

Art Director: Alberto Cerriteno (Windows Next)

Brand Manager: Kathleen Hall

Director: Jenny Leahy

General Manager: Deana Singleton

Global Brand Marketing: Dawn Novak

Marketing Manager: Hannah Westing, Danna Brokaw (Global)

Post Production / VFX

Colourist: Adrian Seery

Post Production Company: MPC

Producer: Katie Buckley, Matthew Loranger

VFX: MPC NY

VFX Supervisor: Rob Hodgson

Offline

Editor: Ethan Simmons, Catherine Gionfriddo

Creative Agency

Account Supervisor: Ellie Choi, Molly Raker

Chief Creative Officer: Sean Bryan Tom Murphy (Joint CCO's)

Chief Creative Operations Officer: Brian Klugman – CCO, Blk-Ops

Copywriter: Elina Rudkovskaya

Creative Agency: m

Creative Technologist: Alicia Foor

Digital Producer: Sean Flanigan, Charlotte Popper

Executive Creative Director: Daniela Vojta (EVP), Susan Young (EVP)

Founder: Andrew Panay – Founder, Blk-Ops

Global Strategy Director: Michelle Kiely

Group Account Directors: Darla Price (SVP, Sarah Keiber (SVP)

Group Strategy Director: Todd Sussman

Head of Integrated Production: Aaron Kovan

Managing Director: Kevin Nelson

Music Producer: Eric Johnson, Sam Belkin (associate)

President: John Dunleavy

Producer: Monique Fitzpatrick

Project Director: Stella Warkman

Senior Designer: Andre DeCastro

Senior Producer: Mel Senecal

Sr. Social Strategist: Jordan Berger

Media Agency

Media Agency: Carat

Production Company

Animation Director: Marc Smith & MPC Creative

Head of Production: Brendan Kahn

Managing Director: Camila De Biaggi

Production Company: The Director’s Bureau

Music

Sound Mix: Heard City

Animation

2D Animation & Compositing: Tobey Lindback (Lead)

3D Supervisor : Chris Bernier

McCann Worldgroup, Mon, 11 Dec 2017 16:57:53 GMT