Microsoft turned to Foam Studio to create the film showcasing the user interface toolkit
Microsoft has unveiled redesigns to their flagship apps including Outlook, OneDrive, Word, Excel and PowerPoint with new versions of Yammer and Planner coming soon.
To launch the redesigns Microsoft utilised the talents of Friends Electric’s directing studio, f°am, to create a film that showcases the impact of the mobile user interface toolkit in everyday life. f°am Studio has created a film that celebrates the adaptability of Microsoft’s design components for mobile. The stunning film uses a combination of CG and integrated UI components to illustrate coherence and the improvements made to the mobile experience.
Working closely with partner director of design Nando Costa at Office, f°am Studio developed the creative idea of the ‘Expanded UI’. The film, which begins with the original Outlook UI disassembling into pieces, takes us on a journey through an arrangement of abstract scenarios that reflect on the redesigns of the flagship apps. Out of a playfully creative scenery the new user interfaces assemble and present themselves in all their glory, while showcasing the new features that have been added to the package.
f°am Studio said: “We loved the idea of developing playfully unexpected narratives to celebrate the redesign of the flagship apps. Celebrating the creative process is one of our specialties at f°am Studio and developing this piece with Nando was one of those highly enjoyable creative celebrations.”
“Foam’s unparalleled sensibility for creating beautiful, tactile and textural worlds was such a perfect marriage for a film that illustrates the power of a system of mobile experiences. After all, we live with these apps in our pockets and intimately interact with our phones for many hours a day. This powerful relationship between the UI and touch interactions is what we have attempted to illustrate in the film Foam created.” Nando Costa, partner director of design, Office.
The redesigns are part of Microsoft's broader efforts to take mobile productivity to the next level. The relative newness of mobile technology means that mobile productivity and the tools supporting it are still industry-wide works in progress. Beyond mobile-first and mobile-only markets where necessity to mandates it, few of us can get quite as much done on the phone as PCs.