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Microsoft Teams Brings Tokyo Home with Personal Online Tour Guides

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McCann New York brings the streets of Tokyo to those who couldn't attend the Olympic games due to Covid-19 restrictions

Microsoft Teams Brings Tokyo Home with Personal Online Tour Guides

People all over the world had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were cancelled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.

In the latest campaign from Microsoft Teams, we see how a group of people who had their trips to Japan cancelled get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.

We see parts of the city they didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams. They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things in a personal tour through Tokyo. 

And, we’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually. And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way.

Kathleen Hall, CVP, brand, advertising and research, Microsoft: “This was just a great opportunity for Teams to do what Teams does best—connect people visually, emotionally, so that it is almost as if you are there.”

In addition to the campaign, Microsoft Teams and NBC will be connecting athletes with their friends, family and biggest fans supporting them from back home, all through Microsoft Teams custom integrations.


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Microsoft

Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

GM, Global Advertising: Carol Hutchinson

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Director, Social and Media Partnerships: Jenny Leahy

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McCann New York

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Associate Creative Director: Nimrat Brar

Junior Art Director: Mikey Bready

Junior Copywriter: Enoch Lui

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McCann Tokyo
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Twin Brains Films

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Edit

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Genres: People, Dialogue

McCann North America, Tue, 20 Jul 2021 16:22:13 GMT