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Microsoft Maintains Closeness between Distant Teams with Launch of New Features

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'More Ways to be a Team' from McCann New York launched across TV, digital video, digital display, social, PR, and search in the US

Microsoft Maintains Closeness between Distant Teams with Launch of New Features
As we all continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging. The new campaign from Microsoft and McCann New York, 'More Ways to be a Team', demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.


The campaign uses engaging visual metaphors to communicate how Teams enables organisations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live action, and shows how each of these tools are giving people more ways to be a team.

'More Ways to be a Team' launched 26th August in the US across TV, digital video, digital display, social, PR, and search.

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Client

Client: Microsoft

Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

Director, Global Advertising: Carol Hutchinson and Stacey Terrien

Director, Social and Media Partnerships: Jenny Leahy

Director, Global Advertising: Steve Simmons

Senior Marketing Manager: Veronica Mao

Senior Product Marketing Manager: Dawn Novak

Senior Advertising Manager: Kecia Classen

Agency

Agency: McCann New York

Creative

Co-Chief Creative Officers: Sean Bryan and Tom Murphy

EVP, Global Executive Creative Director: Shayne Millington and Piper Hickman

Creative Director: Brad Soulas and Kristine Salm

Associate Creative Directors: Nick Ciomperlik and Ricardo Muñoz

Junior Art Director: Mikey Bready

Junior Copywriter: Enoch Lui

Designer: Yung Lee

Junior Designer: Malik Dupree

Director of Creative Technology: David Cliff

Creative Technologist: Hiya Vazirani and Alicia Foor

Business Leadership

Managing Director, McCann NY: Kevin Nelson

EVP, Global Business Leader, m-united: Scot Beck

EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller

SVP, Group Account Director: Socrates Papazoglou

Account Director: Gabriella Dickens

Account Supervisor: Maya Lobban

Senior Account Executive: Divya Joseph

Project Management

Project Management & Creative Resource Director: Sunjoo Ryou

Senior Project Manager: Lauren Kosche

Production

Chief Production Officer: Nathy Aviram

VP, Executive Producer: Mel Senecal

Producer: Morgan Edstrom

SVP, Executive Music Producer: Eric Johnson (aka DJ Bunny)

Music Producer: Dan Gross

Business Manager, Music: Jamie Jou

VP, Senior Interactive Producer: Patty Visconti

Digital Producer: Charlotte Popper and Sean Flanigan

Art Producer: Caroline Sollmann

Strategy

EVP, Global Director of Strategy & Research: Ash Farr

Strategy Director: Jordan Berger

Associate Strategist: Carra So

Business Affairs

Business Manager: David Halberstadt

VP Director Talent Payment: Terry Marcello

Talent Payment Manager: Rosemary Smith

Buck

Executive Creative Director: Orion Tait

Group Creative Director: Thomas Schmid

Associate Creative Director: Stevie Watkins

Art Director: Doug Hindson

Executive Producer: Joe Nash

Head of Production: Kitty Dillard

Senior Producer: Kevin Hall

Producer: Irka Seng

Production Coordinator: Dara O Cairbre and Deanna Rivera

CG Supervisor: Bill Dorais

Design: Carmel Gatchalian, Dan Cantelm, Gilles Desmadrille, Liron Eldar-Ashkenazi, Taylor James, Thea Glad, Trey Holt, Vinicius Naldi, Yeojin Shin, Zuheng Yin, Bernardo Henning, Enle Li and Justin Cassano

Animation Lead: Gilles Desmadrille

2D Animation: Dan Cantelm, Gilles Desmadrille, Bruno Ferrari, Enle Li, Jordan Scott, Lily Padula, Rachael Park and Tim Beckhardt

3D Modeling: Taylor James, Filipe Machado and Joy Tien

Rigging: Jing Huang

CG Lead: Arvid Volz3D

Animation: Taylor James, Zuheng Yin, Kevin Nguyen, Daniel Zucco, Mohammed Elberkawi and Selah Kwon

Lighting: Shane O’Hare and Ylli Orana

Colorist: Seth Ricart

Roto VFX Pick Conform: Paal Riu

Sonic Union

Senior Producer: Patrick Sullivan

Seve Rosen: Mix Engineer

Catch and Release

Project Manager: Kerri Helliwell

Account Director: Ross Dabrow

Curation: Helen Giano, Mattia Nuzzo, Anelka Agiro, Shelby Shariatzadeh, Buck Spillner and Jackson Rockowitz

Clearance: Zoe Ani, Jordan Vail, Brent Lovell, Cris Walters and Akimi Biggs

McCann North America, Tue, 01 Sep 2020 11:48:13 GMT