McCann North America
4 months ago
Microsoft Banishes the Boardroom with Open Teams Hub
The campaign from m:united//McCann New York moves away from the tradition of boardrooms with its latest feature
Everyone knows a team that feels included and empowered is one of the most important factors to business success. Many offices are still stuck in an old, outdated way to work that's unnecessarily hierarchical and messy. Microsoft Teams is helping to change the way we work together by creating one smart place where everyone on a team can feel included, heard, and prepared, no matter who or where they are.
Nearly three years ago, Microsoft launched Teams, its hub for collaboration that offers chat, meetings, calling, and file collaboration. Now, the tech leader is launching a new global advertising campaign that juxtaposes the old way of working – hierarchical meetings in large conference rooms, and piles of paper – with a fresh, modern view of a workplace built around teamwork and everyone being included and heard.
Microsoft CVP of advertising Kathleen Hall said: “Teams is ultimately about empowerment. It’s about everyone being included, heard and prepared - unleashing the power of collaboration. The campaign aims to build awareness of Teams and demonstrate how Teams makes meetings dynamic, inclusive and productive.”
The campaign imagery represents the transformation the product is helping achieve inside the growing number of companies that use it. And the investment Microsoft is making in the campaign itself signifies the success the company has had to date with Teams, which is in arguably one of the company’s greatest success stories of the last decade.
This is the first global ad campaign for Microsoft Teams. The campaign will launch on 19th January during the NFL playoffs in the US, and will continue in network and cable programming, podcasts and digital, as well as static and digital OOH. In the UK, France and Germany the campaign will launch in February in broadcast and across multiple channels.
Microsoft
Corporate Vice President of Brand, Advertising and Research: Kathleen Hall
GM, Global Advertising: Deana Singleton
Director, Global Advertising: Stacey Terrien
Director, Social and Media Partnerships: Jenny Leahy
Senior Manager, Global Advertising: Ron Scott
Manager, Global Advertising: Hannah Westing
Sr. Manager Global Brand Advertising: Veronica Mao
Sr. Product Marketing Manager, Global Advertising: Dawn Novak
m: united//McCann New York
Production: Anonymous Content
Director: Patrick Daughters
Executive Producer: SueEllen Clair
Producer: Bettina Schneider
Managing Director: Eric Stern
Director of Photographer: Monika Lewzcewska
Editorial: Final Cut NY
Editor: JD Smyth
Head of Production: Penny Ensley
Executive Producer: Sarah Roebuck
Post/VFX: Method
Executive Producer: Graham Dunglinson
ECD: Randie Swanberg
VFX Sup/Flame Artist: Tom Leckie
VFX Producer: Billy McMillen, AMy Fahl
Colour House: Colour Collective
Colourist: Alex Bickel
Executive Producer: Claudia Guevara
Music: Squeak E. Clean Studios
Creative Director: Zac Colwell
Executive Producer: Deb Oh
Senior Producer: Danielle Toporoff
Composer: Jesse Watt
Photography: Giant Artists
Photographer: David Black
1st Assistant: Brooke Keegan
Digital Tech: Gabriel Monroy
Creative
Co-Chief Creative Officer: Sean Bryan, Tom Murphy
EVP, Global Executive Creative Director: Shayne Millington
Executive Creative Director: Michael Aimette
Creative Director: Ferdinand Daniele
Creative Director: Tom Weingard
Associate Creative Director: Lauren Cooper
Associate Creative Director: Cara Johnson
Creative Director: Kristal Kinder
Senior Art Director: Vince Mak, Edu Lunardi
Senior Copywriter: David Cappolino
Associate Creative Director: Vinny Garbellano
Director of Digital Design: Freddy Gomez
Designer: Brandi Dewberry
Director of Creative Technology: David Cliff
Creative Technologist: Alicia Foor
Creative Technologist: Hiya Vazirani
Business Leadership
Managing Director, McCann NY: Kevin Nelson
EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller
Communications Manager, McCann Worldgroup: Victoria Park
EVP, Executive Account Director: Tina Gallery
SVP, Group Account Director: Socrates Papazoglou
Account Director: Gabriella Dickens
Account Supervisor: Jamilé Ramirez, Emily Swastek
Production
SVP, Head of Integrated Production: Carolyn Johnson
Executive Producer: Mel Senecal
Producer: Monique Fitzpatrick
VP, Senior Interactive Producer: Patty Visconti
Digital Producer: Charlotte Popper
Art Producer: Caroline Sollmann
Senior Art Producer: Kelly Ramsey
Digital Producer: Sean Flanigan
Project Management
SVP, Director of Project Management: Stella Warkman
Project Manager: Monica Daniels
Business Affairs
SVP, Executive Music Producer: Eric David Johnson
Music Business Manager: Jamie Jou
Music Producer: Dan Gross
EVP, Head of Talent Partnerships: Danielle Korn
SVP, Head of Talent Partnerships: Kimberly Kress
Business Manager: David Halberstadt
Strategy
EVP, Global Strategy Director: Joanna Schwab
SVP, Group Strategy Director: Enrico Gatti
Social Strategy Director: Jordan Berger
Associate Strategist: Carra So
Genres: People, Dialogue
Categories: Consumer Electronics, PCs and Laptops
McCann North America, 4 months ago
