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Microsoft Banishes the Boardroom with Open Teams Hub

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The campaign from m:united//McCann New York moves away from the tradition of boardrooms with its latest feature

Microsoft Banishes the Boardroom with Open Teams Hub

Everyone knows a team that feels included and empowered is one of the most important factors to business success. Many offices are still stuck in an old, outdated way to work that's unnecessarily hierarchical and messy. Microsoft Teams is helping to change the way we work together by creating one smart place where everyone on a team can feel included, heard, and prepared, no matter who or where they are. 

Nearly three years ago, Microsoft launched Teams, its hub for collaboration that offers chat, meetings, calling, and file collaboration. Now, the tech leader is launching a new global advertising campaign that juxtaposes the old way of working – hierarchical meetings in large conference rooms, and piles of paper – with a fresh, modern view of a workplace built around teamwork and everyone being included and heard.

Microsoft CVP of advertising Kathleen Hall said: “Teams is ultimately about empowerment. It’s about everyone being included, heard and prepared - unleashing the power of collaboration. The campaign aims to build awareness of Teams and demonstrate how Teams makes meetings dynamic, inclusive and productive.”

The campaign imagery represents the transformation the product is helping achieve inside the growing number of companies that use it. And the investment Microsoft is making in the campaign itself signifies the success the company has had to date with Teams, which is in arguably one of the company’s greatest success stories of the last decade.                     

This is the first global ad campaign for Microsoft Teams. The campaign will launch on 19th January during the NFL playoffs in the US, and will continue in network and cable programming, podcasts and digital, as well as static and digital OOH. In the UK, France and Germany the campaign will launch in February in broadcast and across multiple channels.

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Corporate Vice President of Brand, Advertising and Research: Kathleen Hall

GM, Global Advertising: Deana Singleton

Director, Global Advertising: Stacey Terrien

Director, Social and Media Partnerships: Jenny Leahy

Senior Manager, Global Advertising: Ron Scott

Manager, Global Advertising: Hannah Westing

Sr. Manager Global Brand Advertising: Veronica Mao

Sr. Product Marketing Manager, Global Advertising: Dawn Novak

m: united//McCann New York

Production: Anonymous Content

Director: Patrick Daughters

Executive Producer: SueEllen Clair

Producer: Bettina Schneider

Managing Director: Eric Stern

Director of Photographer: Monika Lewzcewska

Editorial: Final Cut NY

Editor: JD Smyth

Head of Production: Penny Ensley

Executive Producer: Sarah Roebuck

Post/VFX: Method

Executive Producer: Graham Dunglinson

ECD: Randie Swanberg

VFX Sup/Flame Artist: Tom Leckie

VFX Producer: Billy McMillen, AMy Fahl

Colour House: Colour Collective

Colourist: Alex Bickel

Executive Producer: Claudia Guevara

Music: Squeak E. Clean Studios

Creative Director: Zac Colwell

Executive Producer: Deb Oh

Senior Producer: Danielle Toporoff

Composer: Jesse Watt

Photography: Giant Artists

Photographer: David Black

1st Assistant: Brooke Keegan

Digital Tech: Gabriel Monroy


Co-Chief Creative Officer: Sean Bryan, Tom Murphy

EVP, Global Executive Creative Director: Shayne Millington

Executive Creative Director: Michael Aimette

Creative Director: Ferdinand Daniele

Creative Director: Tom Weingard

Associate Creative Director: Lauren Cooper

Associate Creative Director: Cara Johnson

Creative Director: Kristal Kinder

Senior Art Director: Vince Mak, Edu Lunardi

Senior Copywriter: David Cappolino

Associate Creative Director: Vinny Garbellano

Director of Digital Design: Freddy Gomez

Designer: Brandi Dewberry

Director of Creative Technology: David Cliff

Creative Technologist: Alicia Foor

Creative Technologist: Hiya Vazirani

Business Leadership

Managing Director, McCann NY: Kevin Nelson

EVP, Global Chief Communications Officer, McCann Worldgroup: Jeremy Miller

Communications Manager, McCann Worldgroup: Victoria Park

EVP, Executive Account Director: Tina Gallery

SVP, Group Account Director: Socrates Papazoglou

Account Director: Gabriella Dickens

Account Supervisor: Jamilé Ramirez, Emily Swastek


SVP, Head of Integrated Production: Carolyn Johnson

Executive Producer: Mel Senecal

Producer: Monique Fitzpatrick

VP, Senior Interactive Producer: Patty Visconti

Digital Producer: Charlotte Popper

Art Producer: Caroline Sollmann

Senior Art Producer: Kelly Ramsey

Digital Producer: Sean Flanigan

Project Management

SVP, Director of Project Management: Stella Warkman

Project Manager: Monica Daniels

Business Affairs

SVP, Executive Music Producer: Eric David Johnson

Music Business Manager: Jamie Jou

Music Producer: Dan Gross

EVP, Head of Talent Partnerships: Danielle Korn

SVP, Head of Talent Partnerships: Kimberly Kress

Business Manager: David Halberstadt


EVP, Global Strategy Director: Joanna Schwab

SVP, Group Strategy Director: Enrico Gatti

Social Strategy Director: Jordan Berger

Associate Strategist: Carra So

Genres: People, Dialogue

Categories: Consumer Electronics, PCs and Laptops

McCann North America, Fri, 17 Jan 2020 17:10:00 GMT