Microsoft Advertising Partners with the Alliance of Independent Agencies

The Alliance is committed to collaborating with products and services that truly enhance the capabilities of independent agencies. The team at Alliance of Independent Agencies are excited to announce their new partnership with Microsoft Advertising!

Microsoft Advertising offers a suite of tools and technologies designed to empower businesses with innovative advertising solutions. Their services unlock growth opportunities across exclusive audiences and placements, leveraging strategies to optimise outcomes and AI powered innovation that provide access to time saving products and tools, optimising client outcomes and empowering business growth.

Tina Aird, growth advertising lead from Microsoft Advertising said, "We are proud to partner with the Alliance of Independent Agencies. We share a commitment to innovation and growth in, and this collaboration will enable us to offer our support to the Alliance's diverse member base to learn and grow together in cutting-edge areas like generative AI, ConnectedTV (CTV), retail media, and more. This collaboration is more than just a partnership; it's a vibrant community coming together to help drive our industry forward."

The Alliance of Independent Agencies director, Terry Martin, also expressed his enthusiasm, "We're thrilled to embark on this partnership with Microsoft Advertising. This collaboration marks a significant advance in fostering innovation and empowering independent agencies with advanced marketing tools. Together, we're committed to supporting and stimulating the independent agency network."

To discover more about what Microsoft Advertising offers and to access valuable resources, please visit Microsoft Advertising’s partner page. Or why not join their upcoming virtual event on May 15th where you can discover firsthand how to harness the power of Copilot in Microsoft Advertising Platform, unlock the potential of predictive targeting, and optimise your campaigns with Performance Max. Whether you’re aiming to refine your current strategies or explore innovative new tools, this event is a don’t miss! Secure your spot here.