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Michelob Ultra Organic Seltzer Invites You to Take a 'Vacation in an Ad'

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Campaign from FCB New York encourages people to trade the virtual habits they’ve come to accept for a chance to win a REAL 'Vacation in this Ad'

Michelob Ultra Organic Seltzer Invites You to Take a 'Vacation in an Ad'

Dust off that suitcase, drop the virtual-vacay background and get ready for a once-in-a-lifetime IRL vacation courtesy of Michelob ULTRA Organic Seltzer. The USDA certified organic seltzer that knows a thing or two about keeping it real - with organic ingredients and no artificial aftertaste - is breaking out of the digital world and treating hard seltzer lovers and their crew to a fruitful vacation… in real life.

Craving a real vacation? Well get ready to log that PTO! Starting May 26, Michelob Ultra Organic Seltzer will be rolling out new social, TV, and digital out-of-home ads from FCB New York, encouraging people to trade the virtual habits they’ve come to accept for a chance to win a REAL 'Vacation in this Ad'. It’s as easy as snapping a photo of the QR code featured in the ads, which will route hard seltzer lovers to a website where they’ll be entered to win an exclusive, curated vacation with three of their friends or family inspired by the real fruit flavors of Michelob ULTRA Organic Seltzer’s Classic Collection.

“We’ve spent last summer sharing virtual hugs through digital screens and live streaming events from our living rooms; now with the nation starting to re-open and travel picking back up, the prospect of enjoying a real summer is within reach”  said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “Michelob ULTRA Organic Seltzer believes that real is always better, that’s why we will be rewarding our fans and their friends with an epic summer in real life experience.”

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Gabriel Schmitt: Co-Chief Creative Officer

Michael Aimette: Co-Chief Creative Officer

Samira Ansari: Executive Creative Director

Jay Marsen : Creative Director

Lex Beltrone : Creative Director

Matt Everts : Associate Creative Director

MyTran Dang : Associate Creative Director

Thomas Mori : Associate Creative Director

Simon Dolsten : Associate Creative Director


Adam Isidore : Director of Integrated Production

Marissa Lando : Senior Integrated Producer

Pim Leeuwenkamp : Integrated Producer

Janice Katz : Director, Business Affairs

Mary Beth Parton : Traffic Manager, FCB Global


Megan Bundy : SVP, Group Account Director

Ashley Read : Account Director

Jesse Morris : Project Manager

Joe Labuz : Account Executive


Ben Grossman : SVP, Group Strategy Director

Jamie Rutherford : Planning Director

Client : ABI, Michelob ULTRA

Marcel Marcondes : Chief Marketing Officer

Ricardo Marques : Vice President, Marketing

Marcela Garcia : Senior Marketing Director

Paige Dawes : Senior Marketing Director

Talita Andrade : Senior Marketing Director

Miles Ritenour : Director of Digital Marketing & E-comm.

Jessica Thorpe : Director, Marketing Communications

Andrew Gelbard : Senior Media Manager


Editorial / VFX / Finishing: SugarHi

Jake Banks : Creative Director

Santino Sladavic : Executive Producer

Lindsay Bodanza : Executive Producer

Brad Herbst : Senior Producer

Parker Whipple : Senior Editor

Miki Gilmour : Assistant Editor

Luke Yoo : Head of Visual Effects

Alex Brodie : Senior Compositor

Todd Mesher : Senior Compositor

Marco Oryx : Animator / Compositor

Ted Gore : Animator / Compositor

Categories: Alcopops, Alcoholic Beverages

FCB New York, Wed, 26 May 2021 11:05:00 GMT