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Michelob ULTRA Honours Earth Day with Yellowstone's Old Faithful Livestream



FCB New York launched the livestream to get people to stay home and watch the eruptions for the chance to win a year's supply of Pure Gold

Michelob ULTRA Honours Earth Day with Yellowstone's Old Faithful Livestream

FCB and Michelob ULTRA Pure Gold (USDA-certified organic beer) are continuing to encourage people to spend time celebrating nature’s beauty – this time, from home. On Earth Day, the brand will offer a chance to win free beer every time Yellowstone National Park’s world-famous geyser, Old Faithful, erupts.

The brand is encouraging people to tune in to a livestream of Old Faithful and/or follow Michelob ULTRA’s social media handles for updates. Each time the geyser erupts, MU will give away a year’s supply of Pure Gold to someone who tweets #GoldFaithful during the eruption.

‘Gold Faithful’ comes as part of Michelob ULTRA Pure Gold’s support for the National Park Foundation (NPF). Starting today, Michelob ULTRA Pure Gold will donate $1 to the National Park Foundation for each case of Pure Gold sold to celebrate and support the parks that allow us to connect with nature both in real life and virtually.

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Categories: Beers, Alcoholic Beverages

FCB New York, Thu, 23 Apr 2020 10:15:02 GMT