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Michelle Williams and Horace Grant Give Advice on How to Stand Out in Foot Locker Ad

Creative 234 Add to collection

Michelle Williams and Horace Grant Give Advice on How to Stand Out in Foot Locker Ad
Foot Locker has launched ‘Stand Out’ to help highlight the brand’s new back-to-school campaign.
 
Created by BBDO New York, the :30 commercial features Draymond Green getting advice on how to stand out when surrounded by stars from two people who know a thing or two about it: basketball great Horace Grant and Michelle Williams of Destiny’s Child.
 
The :30 will run on TV and the brand’s social channels and will be accompanied by content on Snapchat. The work features a premium assortment of Nike apparel, available at Foot Locker stores nationwide and footlocker.com this back-to-school season.


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Music

Producer: Ali Corsie

Sound Engineer: Tom Jucarone

Sound Mix: Sound Lounge

Offline

Edit Assistant: Mike Leuis

Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie

Executive Producer: Biz Lynskey

Producer: Gina Pagano

Post Production / VFX

Colourist: Tim Masick

Post Production Company: Method

Producer: Rochelle Brown

Telecine: Company 3

Retoucher: Jared Pollack

Production Company

DOP: Roberto Schaeffer

Executive Producer: Ralph Laucella, Marc Grill, Ken Licata

Production Company: O Positive

Client

Brand: Foot Locker

Creative Agency

Account Executive: Sam Henderson

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Creative Agency: BBDO New York

Director: Janelle Van Wonderen

Executive Creative Director: Dan Lucey, Chris Beresford Hill

Executive Producer: Anthony Curti

Producer: Gillian Burkley

Senior Art Director: Austin Mankey

Senior Copywriter: Mike Motch

Genres: Comedy, People, Dialogue

Categories: Retail and Restaurants , Retail Stores

BBDO New York, Thu, 11 Aug 2016 08:11:36 GMT