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Michelle O: The First Lady of Fashion

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Grey London immortalises Mrs Obama with her very own British postage stamp
Michelle O: The First Lady of Fashion

 

Michelle Obama has been immortalised with her very own British first class postage stamp design – a space traditionally reserved only for the Queen – to celebrate her crowning as the Best Dressed Woman in the World by The Sunday Times’ Style magazine.
 
The striking image – created by Grey London – sees Obama mocked-up complete with royal crown, looking every inch Fashion Royalty. She was named the Best Dressed Woman in the World last week, following in the footsteps of fashion icon Jackie Kennedy, herself named to the International Best Dressed List Hall of Fame in 1965. Judges praised Obama’s ‘understanding that, as her primary role as first lady is visual, fashion can be a force for good used to inspire and entertain’.
 
Obama’s ‘inauguration’ onto the list – suitably – coincides with her appearing on the cover of the latest issue of Vogue in the US, cementing her fashion credentials on both sides of the pond.    
 
Obama has been setting fashion headlines ever since she became the US’ first African-American First Lady; wearing designers as diverse as Naeem Khan, Michael Kors, L’Wren Scott, Zac Posen and Jason Wu. “She is a modern First Lady, unrestricted by outdated codes or fussy ideas of what a woman in her position should wear”, said Tracey Reese, designer of Obama’s striking pink number as worn for her Democrat National Convention speech.
 
While she has previously made it on to People Magazine and Vanity Fair's list of best dressed women in the world, this design represents the first time she’s been honoured in quite such a unique and prestigious way.   
 
Credits
 
Creative agency: Grey London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative team: Lex Firth & Jamie Starbuck 
Business Director: Tamsine Foggin 
Account Manager: Albert Ponnelle 
Creative producer: Shaun Musgrove 
Production house: Act Two-Um
Client: Nick Stringer, Head of Marketing Communications, News International; Claudia Collins, Account Manager, The Times & The Sunday Times
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lbbonline.com, Tue, 19 Mar 2013 10:11:50 GMT