Michelin Selects BETC Paris as Strategic Agency

Following a bidding process, Michelin has chosen BETC Paris as its new strategic agency.

“At the beginning of June, at Movin'On, the annual World Summit on Sustainable Mobility, we presented a prototype tire that is airless, puncture-proof and of unprecedented durability," says Adeline Challon-Kemoun, EVP, engagement and brands and a member of the group executive committee. "It clearly illustrates Michelin's technological leadership. But beyond our core business as tire manufacturer, we have the know-how in terms of services and also the corporate commitment to be a true partner on a daily basis for our customers, both individuals and companies. We are very pleased that BETC is supporting us in this new phase."

"Working for one of the world's leading French companies is an extraordinary opportunity. Michelin is the brand of constant innovation, not only in technology but also in communication, with a unique inventiveness ahead of its time: its guides, maps and events are among the best on the market. We are very proud to be serving Michelin, one of the most famous brands in the world thanks to the Michelin Man," says Rémi Babinet founding President of BETC.