Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Michelin Celebrates All Forms of Craftsmen in Beautiful Web Series

Creative 265 Add to collection

TBWA\Paris documents folk from Mercedes-AMG, IWC Watches, Vuarnet sunglasses, a composer and a Michelin starred restaurant

Michelin Celebrates All Forms of Craftsmen in Beautiful Web Series
The car, its engine and its tyres all affect the performance and the experience but when you dig deeper, when you speak with true enthusiasts, you understand that there’s so much more.
 
Each episode of this six-part web series is a side-by-side profile piece focusing on a craftsman outside Michelin – at Mercedes-AMG, IWC Watches, Chapal leather goods, Vuarnet sunglasses, the composer Prequell, Ecco (a Michelin starred-restaurant in Zürich) – and one of the myriad of professions inside Michelin.
 
The result is a captivating look at the values such as empathy, technical skills, rigour, precision and commitment to quality shared by these talented craftsmen. Their commitment to excellence is omnipresent and this applies to them all, from a master watchmaker to a tyre mould maker.

Check out the series in the below playlist. 


 
Each excels in his or her domain, creating the small details that make up a perfect driving experience. Whether it’s a driver’s favourite watch, a favourite leather driving jacket and the sunglasses that are always worn when out for a drive, or the music that becomes the soundtrack to memorable journeys; the perfect driving moment is composed of countless details.
 
In Every Gesture Counts, Michelin focuses on the master craftsmen and skilled workers who produce these things. We go behind the scenes in their studios and workshops and spend time with them to discover the passion that motivates them to create products that complement and enhance the driving experience.
 
The web series will be released on the MICHELIN YouTube channel on March 2017 and on the website.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Michelin

Post Production / VFX

Post Production Company: TBWA\ELSE

Producer: Mélanie Bernard

Production Company

Director: Ivan Olita

DOP: Jake Saner

Producer: Cathy Pericone

Production Company: TBWA\ELSE

Line Producer: Tristan Voisin

Music

Composer: Monsieur Thomas Roussel

Music Supervision: Marie Roche, Barthelemy Ponsot

Sound Engineer: Vendôme Uhl

Sound Production: Thomas Anduze

Creative Agency

Art Director: Jérémy Armand

Copywriter: Nicolas Roncerel

Creative Agency: TBWA\Paris

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Music Supervisor: Olivier Lefebvre

Producer: Emilie Prud’homme

Genres: Documentary, People, Scenic, Dialogue

Categories: Automotive, Cars

TBWA Worldwide, Wed, 15 Mar 2017 15:46:20 GMT