Michael Reid Joins Imagination as Creative Director for Melbourne

Imagination announced that Michael Reid has joined Imagination Australia as creative director for Melbourne. 

Michael brings a wealth of expertise to Imagination, having previously served as owner and ECD of experience design agency ICONPATH. In his 15 years as a multi-discipline creative director, writer and producer he has created memorable concepts for major events, world expos and attractions around the world for brands including Salesforce, Google, Youtube, Sea Life, Cartoon Network, Madame Tussauds, Lexus and Mercedes-Benz. 

Michael’s diverse skillset spans strategy, creative direction, marketing, live performance, content production and environment design. 

Imagination Australia ECD Chris James said: “We’re pretty excited about Mike joining the Melbourne team. Mike is not only an outstanding and experienced creative, but also a very commercially minded one. He’s the perfect person to drive the creative offering of our Melbourne office.”

In his new role, Michael will work closely with ECD Chris James and Melbourne general manager Saarika Chotai to drive and champion our creative vision in Australia and across the APAC region. 

Michael comments: "I'm beyond excited to join the team where I hope to take my obsession with creating memorable customer journeys to the next level by leveraging Imagination's world-class technological platforms, production expertise and international reach."