Michael Kutschinski Appointed as Chief Creative Officer at Wunderman Thompson Germany

Wunderman Thompson Germany announced the appointment of Michael Kutschinski as chief creative officer in a newly created position.   

In his new role as chief creative officer at Wunderman Thompson, Michael will be responsible for increasing the creative reputation on an international scale and developing an innovative approach to the firm’s customer journey strategy. 

"We are excited to have Michael join our team in this strategic new role. He is an internationally renowned creative talent with a strong understanding of technology and is a perfect fit for us and our clients," said Larissa Pohl, CEO of Wunderman Thompson. "We are underlining our commitment to our creative approach with this newly created position" continued Pohl.   

Based in Hamburg, Michael will be responsible for the creative direction of the firm and will drive the connection of technology and data.  

A creative with a passion for technology   

Michael has worked as an experienced creative professional for many major global brands such as Allianz, CISCO, IBM, IKEA, Leica, Lufthansa, MINI, Nescafé and Volkswagen.   

Until April 2021, he was chief creative officer of Plan.Net Group. Prior to this, he spent 15 years at Ogilvy, most recently as chief creative officer Germany and global creative lead digital engagement. He also held previous positions at Jung von Matt, Pixelpark and Digital World.   

"For me, Wunderman Thompson is a highly modern and inspiring integrated marketing agency, with a lot of potential as well as first-class experts on a global scale,” Michael. “I am looking forward to driving creative excellence for our clients." 

Michael is a multi-award-winning creative talent. He is a digital pioneer who approaches customer experience in a holistic manner. His expertise in marketing technology and his ambition to simplify communications in a data-driven way will be his core focus in his new role at Wunderman Thompson.