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Michael Hill Jewellery’s Mother’s Day Campaign Celebrates Strong Mothers

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Campaign from CHEP Network showcases new Michael Hill Spirits Bay collection

Michael Hill Jewellery’s Mother’s Day Campaign Celebrates Strong Mothers

Michael Hill celebrates the strength and resilience of motherhood in their new Mother’s Day campaign, via CHEP Network. 

Central to the campaign is the Michael Hill Spirits Bay collection, an exclusive range designed by Lady Christine Hill. Inspired by the remarkable Totorere shells, which are worn down by the elements over time until only the strongest part remains, these pieces are a symbol of achievement, brought to life in beautiful jewellery for the precious women in our lives.

Michael Hill chief marketing officer, Jo Feeney, said: “This campaign is another step on our journey to elevate the brand. We’re continuing to build relevancy and emotional connection with customers through stories and products that naturally connect with Michael Hill.”

CHEP Network senior creative, Christy Peacock, added: “We wanted to inspire people to really think about our mothers, and what they mean to us. To give a gift with real, lasting meaning.”

The campaign rolls out today across TVC, Digital, Social and OOH in Australia, NZ and Canada. 

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Client: Michael Hill Jeweller

Chief Marketing Officer: Jo Feeney

Senior Marketing Manager: Coreena Duncan

Marketing Manager: Michael Garlick

Senior Marketing Executive: Leila Fischer


Creative Agency: CHEP Network

Managing Partner: Christine Gannon

Head of Strategy: Katie Peacock

Account Director: Alex Pavlos

Executive Producer: Mel Ashman

Associate Creative Director: Christie Luxton

Senior Creative: Christy Peacock


Production Company: Sweetshop

Director: Liz Murphy

Managing Director: Edward Pontifex

Executive Producer: Greg Fyson

Producer: Tom Davies

Production Manager: Sharon Kerrigan

DOP: Jani Hakli

Casting: Danny Long Casting

Offline Editor: Mark Bennett

Colourist: Billy Wychgel

Online: Scott Wilson @ Alt VFX

Audio: Mike Lange @ Cutting Edge

Music Supervision: Level 2


Media Agencies: OMD and Alpha Digital

Genres: People

Categories: Clothing and Fashion, Jewellery

CHEP Network, Tue, 12 Apr 2022 08:16:51 GMT