Michael Hill celebrates the strength and resilience of motherhood in their new Mother’s Day campaign, via CHEP Network. 

Central to the campaign is the Michael Hill Spirits Bay collection, an exclusive range designed by Lady Christine Hill. Inspired by the remarkable Totorere shells, which are worn down by the elements over time until only the strongest part remains, these pieces are a symbol of achievement, brought to life in beautiful jewellery for the precious women in our lives.

Michael Hill chief marketing officer, Jo Feeney, said: “This campaign is another step on our journey to elevate the brand. We’re continuing to build relevancy and emotional connection with customers through stories and products that naturally connect with Michael Hill.”

CHEP Network senior creative, Christy Peacock, added: “We wanted to inspire people to really think about our mothers, and what they mean to us. To give a gift with real, lasting meaning.”

The campaign rolls out today across TVC, Digital, Social and OOH in Australia, NZ and Canada.