Rockabox, a leader in video engagement technology, today announced the appointment of Michael Greenlees as Chairman of the Board of Directors.
The announcement is the latest in a string of high-profile appointments for Rockabox, which recently recruited Glue Isobar’s Seb Royce to Chief Creative Officer and AOL Advertising’s Steve Filler to CEO, Tech & Distribution.
James Booth, Rockabox Group CEO said, “I'm told that you can tell a lot about the quality of a person by the company they keep. I firmly believe that you can tell the quality of a company by the people it attracts; this year Rockabox has attracted some real stars and Michael is at the very top of this list. I've known Michael for many years and have always hoped that I might one day work with him; I am thrilled that he has joined Rockabox as Chairman and very much look forward to the undoubted impact this will have."
Greenlees was one of the original founders of Gold Greenlees Trott which, from its launch in 1980, became one of the great names in British advertising. Under his guidance, GGT grew into an international advertising and marketing services group ranked 15th worldwide, with thriving businesses in both Europe and the US. Greenlees was Chairman and CEO of GGT for more than ten years until its sale to Omnicom in 1998 for £143m when he joined the Board of Omnicom and served as President and Chief Executive of TBWA Worldwide. In 2001, Greenlees was made Executive Vice President of Omnicom Inc.
Greenlees has also served as a Special Adviser to General Atlantic Partners, a private equity company; as Director of Hewitt Associates, a global human resources outsourcing and consulting firm quoted on the New York Stock Exchange and now part of AON; and as Director of AKQA – the leading digital agency. Greenlees is now CEO of Ebiquity and serves on the Board of Abercrombie and Fitch, the iconic fashion retailer.
Greenlees commented: “Rockabox is set to define how online video engagement can deliver better ROI for advertisers. Its unique self-serve platform will set new standards in this exciting and rapidly growing market. I feel privileged to be working with such an outstanding team of talented professionals.”
Rockabox has developed a software-as-a-service video technology platform combining distribution, engagement and analytics that is transforming the way consumers engage with content. The powerful combination of on-demand technology with Rockabox’s award-winning creative services empowers businesses to bring much more effective branded content opportunities to life. Clients include leading brands such as Diesel, Estée Lauder, Hackett, House of Fraser and Jamie Oliver.