BAFTA-nominated Gary Tarn directs 'FEED DIFFERENT' film for tails.com
Twenty uniquely different dogs star in a new film narrated by Sir Michael Gambon – best known for playing Albus Dumbledore in Harry Potter – to celebrate man’s best friend. The film is being released following research revealing that dog owners are on average eight per cent happier than non-dog owners.
‘FEED DIFFERENT’ is an affectionate pastiche of the iconic 1997 ‘Think Different’ advert by Apple, but with human thinkers including John Lennon, Albert Einstein and Pablo Picasso being replaced by canine characters. BAFTA-nominated Gary Tarn made the film for tails.com, a new company that tailor-makes food for a dog’s unique nutritional and dietary needs.
A study of over 1,000 adults revealed that 94 per cent of dog owners say their pet makes them happier – with 63 per cent saying a dog makes them physically fitter and 40 per cent saying a dog makes them feel less stressed. Half of the dog-owners questioned (50 per cent) said their dog understands them more than anyone else.
The research also conclusively revealed that dogs are the nation’s favourite pets with 61 per cent of adults saying a dog would be their number one pet choice ahead of cats (23 per cent), fish (4 per cent), horses (3 per cent) and birds (2 per cent).
James Davidson, co-founder and CEO of tails.com, said: “Dogs are one of the most diverse species on the planet, but they all have one thing in common in that they make the lives of their owners happier. Our film captures some of the unique personalities of dogs and recognises how much they can change our individual worlds for the better. Because every dog is different we believe its food should be too, which is why we deliver tailor-made food blended to each individual dog’s nutritional and dietary needs – helping owners enjoy a happier dog for longer.”