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Michael B. Jordan Sets You Free in AT&T's Offbeat DIRECTV Campaign

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Hungry Man director Wayne McClammy directs the Marvel Black Panther star in latest ads from BBDO New York

Michael B. Jordan Sets You Free in AT&T's Offbeat DIRECTV Campaign

This week, AT&T launched its first dedicated ad campaign for DIRECTV NOW – the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles.

The digital-only campaign stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) as he is seen shredding contracts, burning hardware and watching live TV from any screen, anywhere, anytime.

This is the next chapter of the “Terms and Conditions” campaign that was introduced earlier this year featuring actor Mark Wahlberg (Transformers, Deepwater Horizon, Ted, Shooter).

Created by BBDO New York, these ads emphasise that DIRECTV NOW is now available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers for $10/month after a $25 credit.

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Production Company

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Executive Producers: (Group) Julie Collins

Producer: Dave Bernstein

Production Company: Hungry Man

Post Production / VFX

Post Production Company: The Mill NY

Senior Producer: Nirad “Bugs” Russell


Edit Company: Mackenzie Cutler

Editor: Ryan Steele

Executive Producer: Gina Pagano

Creative Agency

Account Supervisor: Shelby Remer

Art Director: Matt Tarulli

Assistant Account Executive: Audrey Thorn

Chief Creative Officer: David Lubars, Greg Hahn

Chief Strategy Officer: Crystal Rix

Copywriter: Mike Rovner

Creative Agency: BBDO New York

Executive Creative Director: Matt MacDonald

Executive Creative Directors: Steven Fogel, Doug Fallon

Executive Producer: (Group) Julie Collins, Diane Mccann

Head of TV / Production: Dave Rolfe

Managing Director: Doug Walker

Planning Director: Steve Panawek, Deyvis Rodriguez

Producer: Katie Greene


Advertiser: AT&T

Genres: Comedy

Categories: Media and Entertainment, Streaming Services

BBDO New York, Tue, 25 Jul 2017 09:34:55 GMT