M/H VCCP Helps Audi Collaborate with Creators to Launch Q3 SUV

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Artists Peter Chang and Brandon Hill of the creative shop No Kings Collective take part in the collaboration
M/H VCCP Helps Audi Collaborate with Creators to Launch Q3 SUV

Audi worked with designers and animators to create thumb-stopping social content for @Audi IG, the campaign was run by M/H VCCP. 

Told in an ongoing series of 3-second short films, “Q3 in 03” features different artistic styles (from 8-bit to collage to typographic renders) to show off the many sides of the all-new Q3. The content was created in partnership with a 17-person cast from the Gentlemen Scholar. The “Q3 in 03” campaign was created uniquely to target the Q3’s millennial audience. Over 25 videos are rolling out over three weeks.

Audi collaborated with DC-based artists Peter Chang and Brandon Hill of the creative shop No Kings Collective to create custom murals in Nashville, where Audi hosted a curated drive that allowed guests to meet young entrepreneurs and creators whose success has ignited a vibrant and diverse local economy. No Kings Collective also created a one of kind wrapping for the Q3 that was on display for guests to see.

The campaign has been met with great reception with Audi recently announcing that August sales were up 3 percent, with the new Q3 experiencing a significant 78 percent YOY growth. Through the captivating imagery and attention-stealing graphics, the audience is able to picture how the Q3 enhances their lifestyle, achievements and passions, but doesn’t define them.

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Client Audi of America

VP, Marketing: Loren Angelo

Social Media Sr. Specialist: Lucy Kemmitz

Social Media Specialist: Michael Romero

Ad Agency M/H VCCP

Chief Creative Officer; Co-Founder: John Matejczyk

Chief Strategy Officer / North America; Co-Founder: Matt Hofherr

Executive Creative Director, Associate Partner: Joel Kaplan

Associate Creative Director: Allen Yu

Senior Copywriter: Jesse Wilks

Senior Art Director: Gerardo Agbuya

Senior Copywriter: Michael Gallagher

Project Manager: Bryn Wensley

Head of Production, Associate Partner: Tanya LeSieur

Senior Integrated Producer: Nicole Van Dawark

Producer: Alison Beck

Director of Business Affairs: Cara Orlowski

Director of Client Services: Carolina Cruz-Letelier

Account Director: Henry Fernandez

Account Director : Margaret Furth

Account Supervisor: Mikaela Kearns

Account Manager: Emily Menken

Chief Strategy Officer, San Francisco : Brendan Robertson

Senior Brand Strategist : Ben Thomas

Community Manager: Natalie Chaney

Analytics Strategist : Sergio Saucedo

Senior Editor : Whitney James

Design & Animation Gentleman Scholar

Creative Director : Will Johnson

Managing Director: Jo Arghiris

Executive Producer: Kirsten Noll

Head of Production: Tyler Locke

Associate Creative Director: Macauley Johnson

Lead Designer: Madison Ellis

Sr Producer: Bridgette Spalding

Designers: Jina Kwon, Tomo Beddie, Will Burkhart, Sam Button, Liam Elias, Irma Hasanic, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley

2D Animators: Gretel Cummings, Sam Button, Madison Kelly

3D Generalists: Tomo Beddie, Will Burkhart, Liam Elias, Wu Hyun Lew, Thomas Choi, Jeffery JIP Jeong, Anthony Maiuri, David Rowley

Editorial Gentleman Scholar

Assistant Editor: Dominic Strazulo

Media PHD

Associate Director : Carli Jurczynski

Performance Director : Matthew Miller

Supervisor : Evan Tarlow

Strategist : Amanda Gautier

Associate Strategy Director: Joe Antonucci

Client Business Lead : Lindsay Murtagh

PR
Public Relations PMK
CLIENT

Client: AUDI OF AMERICA

Chief Communications Officer: Tara Rush

Director of Communications: Mark Dahncke

Product Communications Senior Specialist: Amanda Koons

Communications & Events Senior Specialist: Michele Gregory

Communications & Events Specialist: Augusta DeKemper

DESIGN & BUILD

Design: NO KINGS COLLECTIVE

Creative Direction & Painting: Brandon Hill

Creative Direction & Painting: Peter Chang

PR AGENCY

PR: GAIL & RICE

Experience Design: Daniel Roth

Event Manager: Laura Donofrio

Executive Producer: Darren Coon

Production Coordinator: Mackenzie Abley

MUH-TAY-ZIK / HOF-FER, 9 months ago