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MGM Resorts & McCann NY Declare Mission to Entertain the Human Race

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Resort's firs ever US national brand campaign 'Welcome to the Show' launches during Emmys

 MGM Resorts & McCann NY Declare Mission to Entertain the Human Race



MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world’s most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race.
 
“Welcome to the Show” reflects MGM’s shift from a hospitality and gaming company to a global entertainment brand and showcases the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
 
The campaign launched on-air at the Emmys and spans TV, Cinema, OOH, Print, Digital and Social.  





Credits

 

Creative

Eric Silver, North American Chief Creative Offer

Tom Murphy & Sean Bryan, Chief Creative Officer, New York

Chris Mitton, Executive Creative Director

Nir Refuah, Executive Technology Creative Director

David Moore, SVP Director of Brand Content

Carlos Wigle & Scott Cooney Creative Directors

George Katz & David Mashburn, Directors of Design

Erika Hedgecock, Junior Art Director

Olivia Simone, Copy Writer

Account

Devika Bulchandani, President of McCann XBC, Managing Director of McCann New York

Scot Beck, Executive Account Director

Tessa Cosenza, Account Director

Megumi Sasada, Account Supervisor

Christine Clavio, Account Executive

Strategy/Comms

David Broad, Head Of Communications Strategy

Dan Wilkos, Strategy Director

Amanda Roselli, Strategist

Kenny Gold, Strategy Director, Social

Production

Nathy Aviram, Chief Production Officer

Andrea Kaye, SVP Executive Integrated Producer

Zoe Lynch, Producer

Project Management

Erika Richter, Senior Project Manager

 

CRAFT Production – OOH units 

Nathan Troester, Senior Editor

Christian Maggiore, Producer

 

CRAFT Production – Printed OOH/Still

Tennille Martin, Print Producer

 

MGM Resorts International

 Jim Murren, Chairman & Chief Executive Officer

Bill Hornbuckle, President

Corey Sanders, Chief Operating Officer

Lilian Tomovich, Chief Experience Officer/CMO

Kate Wik, SVP, Marketing Strategy

Nick Parks, VP, Marketing Strategy

Meagan Kitchen, Director, Marketing Strategy

Kayla Fiore, Specialist, Marketing Strategy

Media

Megan Estrada, VP, Media

Derek Schoen, Director, Media Innovation – Marketing Strategy

Paul Her-Sturm, Director, Optimization – Social Media & Guest Relations

Ericka Carr, Executive Director, Media – Marketing Strategy

Social/Content

Bianca Chan-Shaw, VP, Social Engagement

Beverly Jackson, VP, Social Portfolio Strategy

Ericka Kurtz, Director, Brand – Social Media and Content Strategy

Jennifer Mitchell, Director, Brand – Social Media and Content Strategy

Kayla Johnson, Marketing and Social Media Manager

Creative Services/Internal Agency

Jessica Cipolla-Tario, SVP, Advertising & Content

Christopher Hume, SVP, Chief Creative Officer

Randy Boynton, VP, Client Services – Advertising & Content

Jennifer Cuny, VP, Advertising Operations

Anne Davis, Executive Creative Director

Internal brand

Michelle DiTondo, Chief HR Officer

Mary Kelly, SVP, Talent & Organization Effectiveness

Kelley Tucky, Cross-Functional Business Communicator & Collaborator

Rey Bouknight, Executive Director of Internal Brand and Engagement Strategy

 

Production – TV/OLV only, lead by MGM Resorts International’s Internal Creative Agency

Director: Christopher Hume

Production Company: MGM Resorts International Internal Creative Agency

Editorial:

Editor: Jessey Riley

Executive Producer: May May Luong

Head of Production: Benjamin Stanigar

Assistant Editor: Alyxandra Press

Photography:

Director of Photography: Steven Green

Telecine: Apache Digital – Steve Rodriguez

Original Music Score: Greater Goods, North Hudson Music

VFX: Trollbäck+Company, Renderready – Al Heck



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McCann North America, Mon, 18 Sep 2017 16:47:53 GMT