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MGM Resorts International’s ARIA Launches ‘This Is How We Vegas’ Campaign

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McCann travels across the resort and casino to show how everyone does Vegas differently

MGM Resorts International’s ARIA Launches ‘This Is How We Vegas’ Campaign

ARIA Resort & Casino isn’t like any other Las Vegas resort. And because of that, it attracts guests who aren’t like any other guests. Its unique audience of discerning travellers simply know better. They come for the way the sun bathes the room in light at dawn, or to relax deeply in the Shio Salt Room. They come for the 20-year Japanese Whiskey poured over a spherical ice cube. Or the crunch and melt of the Beef Wellington. In short, ARIA is for those who do Vegas their own way.

While we are maintaining the tagline ‘This Is How We Vegas’, the latest campaign for ARIA from McCann New York focuses on demonstrating how ARIA is for people who are in the know – people who have been to Vegas and experienced it before – and now they know better.

The campaign launched February 15th  and will continue to run throughout the year. It includes OTT, OLV, Print, OOH, Social, Digital, and on-property.

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McCann New York Chief Creative Officer: Tom Murphy

McCann New York Chief Creative Officer: Sean Bryan

EVP, Executive Creative Director: Caprice Yu

VP, Creative Director: Jordan Kramer

VP, Creative Director: Leopold Billard

VP, Creative Director: Carlos Wigle

VP, Creative Director: Ryan Paulson

Art Director: Gabie Fleischer

Copywriter: Jessica New


Chief Production Officer: Nathy Aviram

Integrated Producer: Jory Sutton

SVP Executive Music Producer: Eric Johnson

Music Producer: Dan Gross

Business Affairs Manager: David Halberstadt


EVP Exec Account Director: Scot Beck

SVP Group Account Director: Nancy Tynan

Account Supervisor: Patrick Connolly

Account Supervisor: Christen Koribanics


EVP, Head of Brand Strategy: Emily Portnoy

VP, Strategy Director: Dan Wilkos

Director, Communications Strategy: Whitney Bryan

Project Management

Project Manager: Connor Byrne


Production Company: Park Pictures

Director: Terry Timely

Line Producer: David Lambert

Founding Partner: Jackie Kellman Bisbee

Senior Executive Producer: Justin Pollock

Director of Photography: Kris Kachikis

1st Assistant Director: Chris Foote

Production Designer: Ginger Tougas

Costume Designer: Negar Ali Kline

Key Hairstylist: Jerome Cultrera

Key Makeup Artist: Rommy Najor


Editorial: Cut and Run

Editor: Jon Grover

Assistant Editor: Sean Ellam

Producer: Hope DuHaime

Executive Producer: Ellese Shell


Stock Music: APM

APM: Emily - Through the Wormhole

APM: Simons - Tektonic Slide

APM: Jack - I'm Like a Fool


Graphics and VFX: Jogger

Producer: Mike Tockman

Flame Artist: Joey Grosso


Audio: PLUSHnyc

Audio Engineer: Rob Fieleck


Colour: COMPANY3

Colourist: Tim Masick


Photographer: Molly Cranna

Rep: Devon Day, Day Reps

Line Producer: Michael Klien

Wardrobe: Jessica Loria

Hair: Dritan Vushaj

Makeup: Alyssa Fall

Retoucher: Kate Coats

Genres: People, Dialogue

Categories: Hotels, Travel

McCann North America, Tue, 25 Feb 2020 17:07:27 GMT