McCann North America
5 months ago
MGM Resorts International’s ARIA Launches ‘This Is How We Vegas’ Campaign
McCann travels across the resort and casino to show how everyone does Vegas differently
ARIA Resort & Casino isn’t like any other Las Vegas resort. And because of that, it attracts guests who aren’t like any other guests. Its unique audience of discerning travellers simply know better. They come for the way the sun bathes the room in light at dawn, or to relax deeply in the Shio Salt Room. They come for the 20-year Japanese Whiskey poured over a spherical ice cube. Or the crunch and melt of the Beef Wellington. In short, ARIA is for those who do Vegas their own way.
While we are maintaining the tagline ‘This Is How We Vegas’, the latest campaign for ARIA from McCann New York focuses on demonstrating how ARIA is for people who are in the know – people who have been to Vegas and experienced it before – and now they know better.
The campaign launched February 15th and will continue to run throughout the year. It includes OTT, OLV, Print, OOH, Social, Digital, and on-property.
McCann
McCann New York Chief Creative Officer: Tom Murphy
McCann New York Chief Creative Officer: Sean Bryan
EVP, Executive Creative Director: Caprice Yu
VP, Creative Director: Jordan Kramer
VP, Creative Director: Leopold Billard
VP, Creative Director: Carlos Wigle
VP, Creative Director: Ryan Paulson
Art Director: Gabie Fleischer
Copywriter: Jessica New
Production
Chief Production Officer: Nathy Aviram
Integrated Producer: Jory Sutton
SVP Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Business Affairs Manager: David Halberstadt
Account
EVP Exec Account Director: Scot Beck
SVP Group Account Director: Nancy Tynan
Account Supervisor: Patrick Connolly
Account Supervisor: Christen Koribanics
Strategy
EVP, Head of Brand Strategy: Emily Portnoy
VP, Strategy Director: Dan Wilkos
Director, Communications Strategy: Whitney Bryan
Managemnt
Project Management
Project Manager: Connor Byrne
FILM
Production Company: Park Pictures
Director: Terry Timely
Line Producer: David Lambert
Founding Partner: Jackie Kellman Bisbee
Senior Executive Producer: Justin Pollock
Director of Photography: Kris Kachikis
1st Assistant Director: Chris Foote
Production Designer: Ginger Tougas
Costume Designer: Negar Ali Kline
Key Hairstylist: Jerome Cultrera
Key Makeup Artist: Rommy Najor
Editorial
Editorial: Cut and Run
Editor: Jon Grover
Assistant Editor: Sean Ellam
Producer: Hope DuHaime
Executive Producer: Ellese Shell
Music
Stock Music: APM
APM: Emily - Through the Wormhole
APM: Simons - Tektonic Slide
APM: Jack - I'm Like a Fool
Graphics
Graphics and VFX: Jogger
Producer: Mike Tockman
Flame Artist: Joey Grosso
Audio
Audio: PLUSHnyc
Audio Engineer: Rob Fieleck
Colour
Colour: COMPANY3
Colourist: Tim Masick
PHOTOGRAPHY
Photographer: Molly Cranna
Rep: Devon Day, Day Reps
Line Producer: Michael Klien
Wardrobe: Jessica Loria
Hair: Dritan Vushaj
Makeup: Alyssa Fall
Retoucher: Kate Coats
Genres: People, Dialogue
Categories: Hotels, Travel
McCann North America, 5 months ago
