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MGM National Harbor's Latest Campaign Aims to Make Every Day Monumental

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McCann NY's films feature personifications of Monday and Wednesday to show us that there's more to these days than we think

MGM National Harbor's Latest Campaign Aims to Make Every Day Monumental
MGM National Harbor is a massively popular Casino and resort in Washington DC.

However, it needed to drive business on the weekdays. Everybody knows that Friday night is a great night to spend in a casino but what about a Tuesday?

So they created a campaign, directed by Jim Jenkins, that took those more mundane weekdays  -- Monday through Thursday – and personified them. The spots feature each day in turn as they discover that at MGM National Harbor “Every Day Is Monumental.”

The first two spots from the campaign (“Monday” and “Wednesday”) launch on Monday, 4/16, and the second two spots (“Tuesday” and “Thursday”) launch Monday, 4/23. The campaign spans TV, OOH, print, digital, social and radio.

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Edit Company: Crew Cuts

Editor: Jake Jacobsen

Producer: Diana Seldin

Executive Producer: Nancy Shames

Post Production / VFX

Post Production Company: Smoke & Mirrors

Digital Production Company

Colourist: Chris Ryan

Production Company

Production Company: O-Positive

Executive Producer: Marc Grill, Ralph Laucella

Director: Jim Jenkins

DOP: Darren Lew

Producer: Disco Meisch


Audio Mix: Sonic Union - Paul Weiss

Creative Agency

Creative Agency: McCann NY

Producer: Katie Boyko

Executive Creative Director: Chris Mitton, Nir Refuah (Technology)

Chief Creative Officer: Tom Murphy & Sean Bryan

Group Account Directors: Nancy Tynan

Strategy Director: Dan Wilkos

Account Executive: Jen Blake

Senior Producer: Chance Bassett

Account Supervisor: Alesy Iturrey

Chief Production Officer: Nathy Aviram

Social Strategist: Karishma Shah

Executive Strategy Director: Joe Konietzko

Genres: People

Categories: Gambling, Sports and Leisure

McCann North America, Mon, 16 Apr 2018 15:25:23 GMT