Mexican Production Company KIDS Sets Foot in Europe

After two years of exponential growth, Mexican content generator and production company KIDS reaches the Old Continent and opens offices in Madrid.

Since 2016, KIDS has been generating content and producing advertising pieces for global brands like Google, Nike, Puma, Red Bull, GMC, Dairy Queen, Stella Artois, John Deere, Uber, Cemex and GNP, and also provides services to top agencies in Europe.

“It is in our DNA to have a global vision to produce and generate content anywhere in the world without losing quality, offering a plus and differential to our clients. It is thanks to our international collaboration networks that we can today take this big step,” said Tino de la Huerta, general director of KIDS.

With the opening of the office in Madrid, KIDS will provide production services from Europe to Mexico and vice versa. KIDS has extensive experience providing production services in Mexico to international agencies such as Mother New York, Juliet Zulu (Portland), Across the Pond (London) and B-Reel (Sweden).

"In addition to this expansion, we are looking to offer more comprehensive services in all areas and processes of the promotion and development of brands and products. With the production services experience that we have provided to both agencies and international brands, what follows now is to grow this offer even more. In addition, by opening new offices in Madrid we approach Europe so that they can see the quality of production that exists in Mexico, as well as all its aesthetic, logistical and economic advantages," added Doyla Morales, director of global production at KIDS.

Regarding content generation, KIDS works under three basic schemes: producing creative campaigns developed by agencies; collaborating with agencies for conceptualisation and creative development; or directly with brands and advertisers, offering an integral service of creativity and production.

KIDS has an outstanding pool of young but experienced directors, who are emerging as the new avant-garde of audiovisual language, among which are Will Kerner (NY), Austin Will (LA), Murat Gökmen (England), Salomon Simhon (Colombia), Pedro Collantes (Spain) Sepia (Argentina) and the collective of Mexican directors SODA.