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Mexican Ad Demonstrates the Power of Milk to Change Everything

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Striking Alpura spot by BBDO Mexico shows a baby transform into an astronaut in a sea of milk

Mexican Ad Demonstrates the Power of Milk to Change Everything
Alpura, Mexico’s leading dairy company has launched a brand new positioning this week: Alpura, the Power of Milk.

Led creatively and strategically by BBDO Mexico, the 360 campaign consists of several audiovisual and digital pieces, as well as different print and OOH.

The branding campaign reevaluates and reappraises milk, reminding people of what milk really is, a complete food. It also leverages Alpura’s original proposition of ‘make it possible’.

After almost two months of post-production, ‘Baby’ shows how human beings come to life fragile before milk serves as the food that changes everything.

Directed by Michal Sablinski, the spot is set in a dreamlike dairy world and positions Alpura as the natural leader in the category, starting from a fresh point of view.

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Advertiser: Alpura

Clients: Commercial Director

Post Production / VFX

Post Production Company: Television

Producer: Paweł Krzemiński

Colourist: Daniel Amado


Voice Over: Narrator (Spanish)

Creative Agency

Creative Agency: BBDO Mexico

Creative Director: Alberto Pacheco

Group Creative Director: Pablo Ferrari

Associate Creative Director: Montserrat Cuevas / Juan Manuel Urrutia

Executive Producer: Manuel Rivas

Production Director: Alejandra Dávila

VP Planning: Marco Dávila

Planning Director: Luis Medina Lobo, Juan Pablo Icaza / Alonso Román

Group Account Directors: Mayela Miranda

Account Director: Marina Martínez

Account Supervisor: Brenda Ayala

Account Executive: Cristina Báez

Production Company

Production Company: In & Out Productions

Director: Michal Sablinski

DOP: Mateo Londoño

Producer: Valeria Chávez / Frida Sellar


Composer: Ramiro del Real

Genres: People, Visual VFX, Scenic

Categories: Food, Dairy, Mon, 25 Feb 2019 12:19:19 GMT