Mexican Ad Demonstrates the Power of Milk to Change Everything
Striking Alpura spot by BBDO Mexico shows a baby transform into an astronaut in a sea of milk
Alpura, Mexico’s leading dairy company has launched a brand new positioning this week: Alpura, the Power of Milk.
Led creatively and strategically by BBDO Mexico, the 360 campaign consists of several audiovisual and digital pieces, as well as different print and OOH.
The branding campaign reevaluates and reappraises milk, reminding people of what milk really is, a complete food. It also leverages Alpura’s original proposition of ‘make it possible’.
After almost two months of post-production, ‘Baby’ shows how human beings come to life fragile before milk serves as the food that changes everything.
Directed by Michal Sablinski, the spot is set in a dreamlike dairy world and positions Alpura as the natural leader in the category, starting from a fresh point of view.
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Clients: Commercial Director
Post Production / VFX
Post Production Company: Television
Producer: Paweł Krzemiński
Colourist: Daniel Amado
Voice Over: Narrator (Spanish)
Creative Agency: BBDO Mexico
Creative Director: Alberto Pacheco
Group Creative Director: Pablo Ferrari
Associate Creative Director: Montserrat Cuevas / Juan Manuel Urrutia
Executive Producer: Manuel Rivas
Production Director: Alejandra Dávila
VP Planning: Marco Dávila
Planning Director: Luis Medina Lobo, Juan Pablo Icaza / Alonso Román
Group Account Directors: Mayela Miranda
Account Director: Marina Martínez
Account Supervisor: Brenda Ayala
Account Executive: Cristina Báez
Production Company: In & Out Productions
Director: Michal Sablinski
DOP: Mateo Londoño
Producer: Valeria Chávez / Frida Sellar
Composer: Ramiro del Real
Genres: Visual VFX, People, Scenic
Categories: Food, Dairylbbonline.com, Mon, 25 Feb 2019 12:19:19 GMT