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Meuhedet Health Fund's AR Experience Turns Injured Children into Superheroes


BBR Saatchi & Saatchi launches the 'Little Superheroes' project to give children with arm injuries a new look

Meuhedet Health Fund's AR Experience Turns Injured Children into Superheroes
Children adore being superheroes. They play with superhero toys and mimic their signature moves, climbing on the couch just to jump off it seconds later in an attempt to fly through the air just like Superman, Wonder Woman or whichever superhero is currently popular.

But unlike superheroes, when kids go wild they can get hurt and break an arm. And when that happens, they feel like the farthest thing from a hero - and their sadness can leave adults feeling helpless and powerless.

It’s exactly for cases like these that the Meuhedet Health Fund and BBR Saatchi & Saatchi launched a new and unique Augmented Reality experience: Little Superheroes. Starting today, all doctors treating kids for broken arms can apply a special band onto the cast which, when scanned through the health fund’s app, turns their arm into a bionic arm. Just like their favourite superheroes, these arms are complete with laser beams, spikes and other superpowers. It's a sure way to make children's tears stop almost instantly and ensure that instead of sitting at school in a corner of the playground while their friends play – they are able to take part and become the heroes of the playground.


Agency / Creative
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Genres: Action, People

Categories: Healthcare and Wellness, Medical Associations

LBB Editorial, Wed, 22 May 2019 14:51:40 GMT