Tue, 02 Jun 2020 16:46:21 GMT
Uruguay has become the first country in the world to buy the 'Domino Effect' clip by UK director Trevor Melvin, designed to help governments communicate the message of social distancing to the public in an easy and efficient way.
Pablo Behrens, Metropolis Films representative in London, saw the clip on Trevor's Instagram and immediately sent it to Metropolis' CEO Andy Rosenblatt in Montevideo, Uruguay. Andy contacted the local TV station Teledoce and presented the clip. Within a week the film was on TV and the Internet.
Uruguay has been very quick to react to the dangers of Covid-19 and Trevor Melvin's clip was considered essential by the TV station to press home the importance of social distancing to stop the pandemic on its tracks.
Trevor directed the commercial remotely with DOP Deane Thrussell, both working from home and connected via Zoom. The commercial features the use of dominoes which fall in the classic 'domino principle' manner until one of the dominoes is too far apart to be hit by the oncoming motion. A perfect representation of the current social distancing effect.
Metropolis plans to sell it to more South American countries to help pass on the message. One of them is Brazil, which has been ravaged by the disease.
"Trevor's quick reaction was amazing and the way he and Thrussell produced it was also amazing. The clip may save many lives in Uruguay," says Pablo Behrens. "Andy and I felt that it was our duty to help the country combat the pandemic and Trevor's 'Domino Effect' commercial was perfect".
Metropolis Films Production Services in Latin America had worked with Trevor Melvin before during a Dell Computers campaign shot in Uruguay.
The Scottish Government is also considering using the campaign.