Today, Mr. President and Goodstuff launch Metro Bank’s first campaign, since they began working with the high-street bank last year to evolve the bank’s brand strategy.
The campaign created by Mr. President, called ‘people-people banking’, highlights the bank's focus on the community, people and the power of face-to-face customer service and stars genuine Metro Bank staff members in the Out of Home executions across the country.
The campaign planned and bought by Goodstuff will run until the end of March across OOH, cinema and YouTube. The 30 second film follows a professional-looking woman, Ems, walking to work where she is a Metro Bank store manager. She’s getting to work at the same time as the early risers such as the food and veg trader and the early morning joggers, to open the doors for 8am, because Metro Bank stores are open longer than any other high street bank.
As she starts unlocking the Metro Bank doors, one of her customers appears with her bank card that her naughty dog has used as a chew toy. Luckily Metro Bank print new cards in store, you don’t have to wait for days for a replacement in the post. That’s what we call people-people banking.