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MetLife's Interactive '100' Campaign Combats Workforce Woes

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MetLife study shares meaningful insights that can help make sense of changing workplace dynamics

MetLife's Interactive '100' Campaign Combats Workforce Woes
Insurance company MetLife has launched a new campaign with FF New York to support its 2019 Annual Employee Benefit Trends Study. The study is part of MetLife's annual deep dive into its customers and is helping to identify ways to thrive in our new and every-changing work-life world. It shares meaningful insights that helps MetLife customers make sense of workplace dynamics and needs to help guide conversations and enable employers to proactively solve these needs.



Building on the launch of the study and inspired by the insights within it, MetLife launched an interactive online video called 'The 100.' This video brings the data from the study to life and demonstrates the meaning behind the numbers, humanising each of the key insights through real people and real stories. The video and associated site is a more personal look at the faces of a changing workforce and the stories behind the statistics including:

-    Andrew: part of the 59% of employees who are defined by their profession. Andrew talks about his work as a firefighter and his drive to help people.
-    Priscillia: part of the 33% that feel less productive at work due to financial worries. Her story explains what’s keeping her from retiring.
-    Raji: part of the 23% who intended on entering the gig economy. She shares what she’s enjoying about gig work and what she misses from full time work.

The stories aim to better contextualise the data for MetLife's customers and is a new form of video creative for the company. With this interactive video, the viewer can navigate and select the data points and stories that are most relevant to them. At any point in the video, the viewer can also go to MetLife’s Annual EBTS to download the full study.
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Client

Advertiser: MetLife

CEO: Michel Khalaf

Chief Marketing Officer: Esther Lee (Global), Hugh Dineen (US)

Creative Agency

Creative Agency: FF New York

Genres: People, Storytelling

Categories: Insurance, Finance

FRED & FARID, Wed, 22 May 2019 17:25:41 GMT