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Metal Band Mishaps in Ignited's New Sanük Spots

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Next instalment of shoe brand's 'Never Uncomfortable' campaign

Metal Band Mishaps in Ignited's New Sanük Spots

Ignited's latest spots from the ongoing Sanük “Never Uncomfortable” campaign is an effort to promote the shoe brand’s upcoming spring collection and continue to expand beyond their core audience of surfers.

The latest installments depict a rock band playing at a completely empty venue. They have no fans (except for one totally supportive girlfriend) and their music and performance is dreadful (at best.) 

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Advertiser: Sanuk

Production Company

Director: Tom DeCerchio

DOP: Michael Bonvillian

Executive Producer: Joe Piccirillo

Producer: Dennis McCollough

Production Company: Original Films


Sound Design: Sonic Magic


Editor: Jonathan Del Gatto

Creative Agency

Creative Agency: Ignited

Art Director: Jeremy Carson

Copywriter: Dan Elmslie

Photographer: Tyler Gray

Producer: Mike Dobbs

Associate Creative Director: Karin Djelaj

Genres: Comedy

Categories: Shoes, Clothing and Fashion, Thu, 06 Nov 2014 11:02:36 GMT