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Meta Quest Celebrates the Holidays with First-Ever Metaverse Music Video

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VMLY&R spotlights a virtual experience within Horizon Worlds

Meta Quest Celebrates the Holidays with First-Ever Metaverse Music Video

Meta Quest (formally Oculus Quest) has launched its latest holiday campaign just in time for holiday shopping.

To spread holiday joy and demystify VR technology for all consumers, Meta Quest and VMLY&R created a music video set in the metaverse. The video, which spotlights a virtual experience within Horizon Worlds, features a fully custom song with lyrics such as “Holler at me when you make it home, we’re on a Quest to never be alone” showing ways Meta Quest 2 technology brings people together in fun and engaging virtual environments.

Meta Quest 2 is the leading VR headset in its category by far. As consumers become more comfortable with the metaverse the brand is seeing a huge surge in sales this holiday season in comparison to 2020. Headsets are predicted to be one of the hottest and most popular gifts this holiday season, and many users will be first-time VR headset users.

The video was created in Horizon Worlds and is being launched across all owned social channels and will be available on streaming services soon.

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CREDITS

Client: Meta

Agency: VMLY&R

Music Production: Pulse – NYC

Genres: Music performance

Categories: Gaming, Sports and Leisure

VMLY&R, Wed, 24 Nov 2021 08:57:40 GMT