Droga5 is launching the next phase of its Meta 'Good Ideas Deserve to be Found' campaign. The work celebrates small businesses and that moment when someone discovers a small business idea that perfectly fits their interests.
Next week, its OOH installations across major cities in the US - LA, SF and NY puts small business owners centre stage in illustrations created by Barcelona artist Ignasi Monreal, known for his oil paintings and recent collabs with Gucci, Bulgari and Moncler. He lends his brush to showcase businesses and products like eco-friendly sponges, local bee farms, nail salons, to Creole spices and life-changing discoveries.
Paul Meates, group creative director at Droga5, "These surreal digital oil paintings follow the tongue-in-cheek tone set by Floria Sigismondi and Peaches, who created a bombastic musical spectacular to heighten that lovely little moment when you discover something new."